Two steps to hair removal
CINCINNATI — Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo. This two-step system, which will be available at retail in September, includes a skin guarding balm pretreatment to prepare skin for hair removal and a water-based hair removal cream. The suggested retail price is $24.99.
According to a 2010 Olay global survey, 85% of women occasionally remove facial hair, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.
Suppliers target growing adult acne segment
With more than half of women in the United States between the ages of 25 and 58 years battling some form of acne and the average age for acne patients on the rise, according to the American Academy of Dermatology, it is no surprise that sales of acne treatments have experienced an uptick at food, drug and mass. The sales trend is likely to continue as manufacturers continue to develop formulas to battle adult acne.
According to SymphonyIRI Group, sales of acne treatments for the 52 weeks ended June 12 at food, drug and mass (excluding Walmart) have increased 2.7% to more than $388 million. Among the top 10 brands, Neutrogena’s new Rapid Clear experienced the greatest growth, rising nearly 47%.
Given that many acne treatments on the market target teens, manufacturers increasingly are taking into account the special needs of adult skin. One such example is Procter & Gamble’s Olay brand, which introduced in July its new Olay Professional Pro-X Clear for adult acne.
This three-step daily skin care regimen is designed to treat adult acne and minimize the appearance of pores and refine texture. The system ($42) is comprised of a pore clarifying cleanser, skin clearing treatment and complexion renewing lotion. Additional products in the line include an SPF15 moisturizer and intensive refining sulfur mask, priced at $29.99 each.
Also launching in July is La Roche-Posay’s Effaclar Serum pore-refining/anti-wrinkle serum. Women often have to make a choice between treating acne blemishes with a product that has no anti-aging benefits or treating the signs of aging with a product that may clog pores. Effaclar Serum pore-refining/anti-wrinkle serum offers a solution to treat both these concerns. It has a suggested retail price of $39.95.
The article above is part of the DSN Category Review Series. For the complete Skin Care Buy-In Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 8/1/11
SUPPLIER NEWS — Unilever has announced changes to its category and go-to-market structure to further support its growth plans and allow for a more efficient rollout of increasingly bigger and more scalable innovations. The changes include several executive moves, including the appointment of Dave Lewis, president of the Americas, as president of personal care, consisting of skin, deodorants, oral and hair.
Maybelline New York launched in July several new products, including its new Color Explosion Luminizing eye shadow and Instant Age Rewind Eraser Dark Circles Treatment concealer.
Color Explosion Luminizing eye shadow is the latest innovation from Maybelline New York’s Eye Studio collection. Available in five shades, the eye shadow unleashes a surge of multidimensional color for a bold or intense eye effect. The suggested retail price is $10.99.
Instant Age Rewind Eraser Dark Circles Treatment concealer is the newest addition to the Instant Age Rewind Collection. It features an exclusive anti-aging formula and micro-corrector applicator, which is specially designed to correct the delicate eye area with flawless perfection. The suggested retail price is $9.99.
Beiersdorf’s skin care brand Eucerin has introduced a tool that helps consumers understand the financial benefits of good skin care habits. The Eucerin Skin Health Cost Calculator, which can be accessed at EucerinUS.com, quantifies the medical costs consumers’ skin health habits can have throughout their lifetimes. The launch of the tool is part of the brand’s Skin First Movement, which is designed to help educate consumers across the country on the importance of skin health as part of overall wellness.
Skin care brand Neutrogena has announced that it is kicking off the second annual Wave for Change Campaign charitable program. Teens can show their support through the school hallways with a Wave for Change tote bag, each personally designed by Neutrogena brand ambassadors Vanessa Hudgens, Hayden Panettiere and Miranda Cosgrove. The tote bags are available for those who purchase two Neutrogena products at Target and redeem while supplies last. This July and August, Neutrogena will donate $1 for every Neutrogena acne, cleansing or cosmetics product sold and registered on its website, with a minimum of $100,000 and up to $250,000, to GlobalGiving.
EXECUTIVE NEWS — Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, has promoted Bill Graham to president and general manager of Beiersdorf. Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate. As VP sales, a post he held since April 2007, Graham is credited with reshaping the U.S. sales organization to create competitive advantage for the company. Under his sales leadership, Beiersdorf has experienced significant sales growth, improved its presence at retail and dramatically strengthened its relationships with U.S. customers, the company stated.
LEGISLATIVE NEWS — Legislation has been introduced that would require stricter labeling requirements of cosmetics and personal care products, and would give the Food and Drug Administration recall authority for products that are misbranded, adulterated or otherwise fail to meet safety standards.
Rep. Jan Schakowsky, D-Ill.; Rep. Ed Markey, D-Mass.; and Rep. Tammy Baldwin, D-Wis.; introduced the Safe Cosmetics Act of 2011. The legislation was introduced in the 111th Congress. This year’s bill includes changes designed to ease any potential burdens on small cosmetic manufacturers and clarify the intent of the bill.