Two steps to hair removal
CINCINNATI — Procter & Gamble’s Olay is making its foray into the facial depilatory segment with its new Olay Smooth Finish facial hair removal duo. This two-step system, which will be available at retail in September, includes a skin guarding balm pretreatment to prepare skin for hair removal and a water-based hair removal cream. The suggested retail price is $24.99.
According to a 2010 Olay global survey, 85% of women occasionally remove facial hair, and they are as concerned about unwanted facial hair as they are about fine lines and wrinkles.
Suppliers target growing adult acne segment
With more than half of women in the United States between the ages of 25 and 58 years battling some form of acne and the average age for acne patients on the rise, according to the American Academy of Dermatology, it is no surprise that sales of acne treatments have experienced an uptick at food, drug and mass. The sales trend is likely to continue as manufacturers continue to develop formulas to battle adult acne.
According to SymphonyIRI Group, sales of acne treatments for the 52 weeks ended June 12 at food, drug and mass (excluding Walmart) have increased 2.7% to more than $388 million. Among the top 10 brands, Neutrogena’s new Rapid Clear experienced the greatest growth, rising nearly 47%.
Given that many acne treatments on the market target teens, manufacturers increasingly are taking into account the special needs of adult skin. One such example is Procter & Gamble’s Olay brand, which introduced in July its new Olay Professional Pro-X Clear for adult acne.
This three-step daily skin care regimen is designed to treat adult acne and minimize the appearance of pores and refine texture. The system ($42) is comprised of a pore clarifying cleanser, skin clearing treatment and complexion renewing lotion. Additional products in the line include an SPF15 moisturizer and intensive refining sulfur mask, priced at $29.99 each.
Also launching in July is La Roche-Posay’s Effaclar Serum pore-refining/anti-wrinkle serum. Women often have to make a choice between treating acne blemishes with a product that has no anti-aging benefits or treating the signs of aging with a product that may clog pores. Effaclar Serum pore-refining/anti-wrinkle serum offers a solution to treat both these concerns. It has a suggested retail price of $39.95.
The article above is part of the DSN Category Review Series. For the complete Skin Care Buy-In Report, including extensive charts, data and more analysis, click here.
On-the-go ease drives growth
As expected, consumers’ desire for products that make oral care easier — not to mention ones that help battle such oral conditions as dry mouth — helped drive strong growth of portable oral care.
For the 12 weeks ended June 12, portable oral care proved to be the shining star, with sales rising nearly 29% to $3.25 million, according to SymphonyIRI Group. Among the top 10 brands, dry mouth treatment Biotene topped the list with $1.2 million in sales, a boost of nearly 83%.
The article above is part of the DSN Category Review Series. For the complete Oral Care Sell-Through Report, including extensive charts, data and more analysis, click here.