Twix debuts new packaging around #LeftTwix, #RightTwix campaign
HACKETTSTOWN, N.J. — Twix is rolling out packaging for its customers who can’t decide which Twix they prefer — left or right — and it has TV and online advertising planned to support the launch.
“Twix is out to celebrate things in the real world that are the same, but different – just like Left Twix and Right Twix,” Mars Chocolate North America’s Twix brand director Allison Miazga-Bedrick said. “We know many fans have a preference when it comes to left or right Twix, and we're excited to now offer a pack for each side.”
To help introduce the new packaging, Twix debuted the #LeftTwix Vinyl Shop and the #RightTwix Record Store, and will continue to make appearances at such festivals as Lollapalooza, Music Midtown and the iHeartRadio Music Festival.
As part of the launch, the brand will be releasing a 15-second TV spot and 30-second online videos to support the launch, and the campaign also will include Hispanic spots, the company said.
Kind debuts several offerings at Product Expo West
ANAHEIM, Calif. — Kind Snacks rolled out several new offerings recently at Product Expo West, including new flavors and formulations for some of its products.
The company has revamped its Strong and Kind line, Sweet and Spicy, to include10 g of plant protein from almonds, pumpkin seeds and pea protein. The changes include such original flavors as jalapeño and Thai sweet chili, as well as new additions Korean chili BBQ, chipotle honey mustard and sweet cayenne BBQ. Sweet and Spicy will be available later this month.
Kind has also introduced a sub-line to its Kind Breakfast products, Kind Breakfast Protein. Set to hit shelves in April, the products contain 8 g of protein — 10% of the daily recommended value — and 4 g of fiber. Also due for a spring launch are Kind Minis, slated for release in May, which are 100-calorie or less bars that will be sold in three variety packs with two flavors each. The packs will include such flavors as dark chocolate nuts and sea salt, caramel almond sea salt, crank berry almond and antioxidants, chocolate cherry cashew, honey roasted nuts and sea salt, and peanut butter dark chocolate.
And the company’s fruit snacks, Kind Fruit Bites will debut in May. The snacks are made with three or fewer fruit ingredients and contain no added sugars, and each pouch contains one full serving of fruit. The flavors will include strawberry cherry, apple mango, pineapple apple and cherry apple. The snacks also are vegan and dairy-free, as well as non-GMO.
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