HEALTH

Twinlab Fuel announces sponsorship of IBL’s Lightning

BY Michael Johnsen

AMERICAN FORK, Utah Twinlab Fuel, a division of supplement manufacturer ISI Brands, on Wednesday announced its sponsorship of the L.A. Lightning, one of 18 professional teams in the International Basketball League.

“As an international brand, we are very excited to team up with the As the Official Sports Nutrition Supplement of the L.A. Lightning, Twinlab Fuel will provide the team with its line of sports nutrition formulas. Additionally, a Pure Fuel Energy Player of the Game will be selected at each event.

The Lightning will open the new season with a home game against the Battle Creek Knights on April 18.

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Longs debuts OTC assistance kiosk in stores

BY Doug Desjardins

MOUNTAIN VIEW, Calif. Longs Drug has launched a new in-store merchandising program that helps shoppers find the right over-the-counter medication for the problem they need to treat.

Longs launched PHARMAssist in 140 stores this week after testing the system in a handful of stores for nearly a year. The interactive, touch-screen kiosk is located in the OTC aisle and prompts consumers to answer questions about the health problem they need to treat and provides a list of medications that best address their needs.

“Our customers are faced with a wide variety of over-the-counter product choices,” said Larry Gatta, chief marketing officer for Longs. “They want an interactive solution that recommends and finds exactly what they need. [PHARMAssist] makes it easy and that is our number one priority.”

Evincii, a California-based software company that created PHARMAssist, said an average of 15 percent to 18 percent of OTC shoppers use the system on a daily basis in Longs stores. Evincii chief executive officer Charles Koo said the company is in talks with other retailers interested in using the system in their stores.

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Abbott introduces glucose monitor with no manual coding

BY Adam Kraemer

ABBOTT PARK, Ill. Abbott today announced the availability of the FreeStyle Freedom Lite Blood Glucose Monitoring System.

The newly designed FreeStyle Freedom Lite system provides accurate, reliable results that can help improve diabetes management, according to Abbott. By combining features such as no manual coding, which eliminates one step in the testing process; the world’s smallest sample size requirement (0.3 microliter) and a large display, FreeStyle Freedom Lite system gives people with diabetes a new option to help simplify their diabetes management routine.

The FreeStyle Freedom Lite Blood Glucose Monitoring System is available with an instructional video and product brochure in both English and Spanish.

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