BEAUTY CARE

Tweezerman introduces new Pro-Curl Curler for lashes

BY Antoinette Alexander

NEW YORK Tweezerman, a maker of beauty tools, has announced the introduction of its new Pro-Curl Curler for high-impact lashes.

With its distinctive gold rose design and ergonomically crafted, pinch-proof precision, the contoured curler promises to be the staple to any beauty arsenal.

The Pro-Curl Curler is designed to fit all eye shapes. It has a thick, rounded silicone pad to ensure an intense curl and features reworked angles for the best curl. 

The product is priced at $20 and is available at Sephora stores nationwide and at Sephora.com.

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Pert Plus launches men’s hair care line

BY Antoinette Alexander

PHOENIX Hair care brand Pert Plus has developed a new line of products made exclusively for men.

The new Pert Plus for Men line features four specially formulated products to address men’s hair care needs: 3-in-1 Shampoo plus Conditioner plus Body Wash; Deep Cleansing; Thickening: and Daily Dandruff. 

“Our goal has always been to help consumers save time and simplify their lives with one product that serves all of their hair cleansing and conditioning needs,” stated Roanne Wallace, director of marketing for Pert Plus. “As the only brand dedicated to the 2-in-1 category, launching a 3-in-1 product was a natural progression for Pert Plus.” 

Formulated with naturally derived vegetable protein and other strengthening and fortifying ingredients, Pert Plus for Men promises to reduce hair breakage by nearly one-third. The formulas have a fresh, clean and masculine aroma. 

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Hawaiian Tropic and Banana Boat unveil sun care products

BY Antoinette Alexander

NEW YORK Sun care brands Hawaiian Tropic and Banana Boat, which are both part of Energizer Holdings, recently brought a touch of summer to chilly New York City with a press event to unveil its latest launches in the sun care aisle.

This year, Hawaiian Tropic is leveraging the trend in anti-aging by infusing vitamins, island ingredients and CoQ10 into some of its products for 2009.

New Hawaiian Tropic products for 2009 include:€  After Sun Body Butter: contains shea, cocoa and mango butter. The formula also is made with a vitamin A, C and E complex.€ Island Radiance Self Tanner Lotion: formulated with an All-Q antioxidant formula and contains vitamin E and CoQ10. The formula also features a light, fresh island fragrance with advanced odor blocking technology so it doesn’t have the harsh smell often associated with many self-tanners on the market.€ Aloha Kiss Lip Gloss Island Berry: features SunSure Technology so it protects longer in the sun than ordinary sunscreens and has a higher SPF with less chemical sunscreens. The lip gloss has an SPF 20.€ Oil-Free Sensitive with SPF 50: a light-weight, oil-free formula that is hypoallergenic.€ Ozone Ultimate sunscreen with SPF 80€ Golden Tanning Dry Oil SPF 6€ Deep Tanning Creme Lotion SPF 2

New products under the Banana Boat brand include Sport Performance Sunscreen SPF 85, Ultra Defense Sunscreen SPF 85, Ultra Defense Faces SPF 30 and Sooth-A-Caine Aloe Mist to soothe sunburned skin.

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