BEAUTY CARE

Tweens may spell ‘opportunity’ for cosmetics makers, report says

BY Antoinette Alexander

PORT WASHINGTON, N.Y. Tween girls are using more beauty products and represent an “opportunity,” according to a new report from market research firm The NPD Group.

The “Insight into the Youth Beauty Market” report found that tween girls (ages 8 to 12 years) are reporting an increase in their usage of a few products — especially mascara and eyeliner. In fact, regular usage of mascara nearly doubled in the past two years among tween girls (from 10% to 18%) as did eyeliner (from 9% to 15%). Overall, tweens reported to regularly use on average 4.5 different beauty products, consistent with levels reported in 2007. The NPD Group defines “regular usage” as using at least once a month.

The evolution in tween girls appears to have less to do with diminished self-esteem and a larger societal issue and more to do with mom and family, according to The NPD Group. The girls say that they “look to their parents and siblings to see what they are using to help decide what to buy and use.”

Meanwhile, the report also found that among teens (ages 13 to 17 years), skin care basics, like facial cleansers and acne-spot treatment products, and makeup products, like mascara and lip gloss, dropped significantly in reported regular usage versus 2007 levels. Among young women (ages 18 to 24 years), the pattern was similar. Foundation was the only product in the top 10 (ranked on overall reported usage) that showed no significant change in reported regular usage for this age segment.

“As tween girls using beauty has now become a family affair, it is our opportunity and responsibility to ensure that these girls, and their parents, are educated on the role of beauty in the most responsible way,” stated Karen Grant, VP and global industry analyst for The NPD Group.

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Henkel to kick off campaign underscoring youth fitness

BY Allison Cerra

SCOTTSDALE, Ariz. The maker of such brands as Dial and Purex is looking to help kids get in shape for the 2010 back-to-school season.

Henkel’s 2010 Henkel Helps campaign –Henkel Helps Get Kids Fit — will encourage parents, educators, students and community members to visit http://www.HenkelHelps.com to nominate their local school by answering a fundamental question with inspirational answers: “What Would Your School Do with $25,000 to Improve Youth Fitness?”

Henkel Helps Get Kids Fit will reward one deserving school with $25,000 to be used towards providing enhanced health and fitness relating to education, equipment, technology, resources and services for the well being of students. The individual who nominates the winning school will receive a one-year supply of product from Henkel. In addition to the $25,000 school contest, Henkel Helps Get Kids Fit also will launch a sweepstakes to win $5,000 in fitness cash.

The program will be supported by a comprehensive integrated-marketing campaign, including in-store signage and displays at key retailers nationwide, a national FSI drop timed to the campaign launch in August, an extensive online presence at HenkelHelps.com, through online advertising and via public relations and social media initiatives.

“In the last three years, Henkel Helps has worked to make people’s lives easier, better and more beautiful,” said Natalie Violi, corporate communications director at Henkel. “Our 2010 campaign, Henkel Helps Get Kids Fit, hopes to inspire communities around their schools’ fitness programs and make a meaningful difference in the lives of kids, families and communities nationwide.”

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Revlon posts Q1 decline

BY Allison Cerra

NEW YORK Revlon reported a sharp decline in its first-quarter net income, the company noted Thursday.

Net income in the first quarter 2010 was $2.2 million, or 4 cents per diluted share, compared with net income of $12.7 million, or 25 cents per diluted share, in the same period last year.

Meanwhile, net sales increased $2.2 million to $305.5 million, but excluding the favorable impact of foreign currency fluctuations of $9 million, net sales decreased by 2.2%. The company said the decline was driven primarily by lower net sales of Almay color cosmetics and Revlon beauty tools, due to the cycling of the 2009 launches of Almay Pure Blends and Revlon Pedi-Expert, respectively, partially offset by higher net sales of Revlon ColorSilk hair color and Revlon color cosmetics.

Revlon president and CEO Alan Ennis, said, “We continued to execute our business strategy and delivered improved profitability and cash flow in the first quarter of 2010. We remain focused on building our strong brands by launching and appropriately supporting innovative new products, such as Revlon PhotoReady makeup and Revlon ColorBurst lipstick. Also, we improved our capital structure by refinancing our term loan and revolving credit facilities.”

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