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TV personality Bill Rancic joins Mission Pharmacal for distribution celebration

BY Michael Johnsen

CHICAGO — Entrepreneur and TV personality Bill Rancic joined the Dr. Smith’s Diaper Rash Ointment team to celebrate the launch of the brand in Walgreens stores across the country, Mission Pharmacal announced Monday. Mission Pharmacal hosted the party to introduce the popular diaper rash ointment to Chicago moms and dads.

"As a mother of twins, and a user of Dr. Smith’s, I am excited to share my personal experience about our diaper ointment with other moms and dads," stated Natalie Sirjuesingh, SVP marketing for Mission Pharmacal. "We want to spread the message that Dr. Smith’s is a quality product that offers moms a soothing, gentle cream that can be applied to even the most irritated baby bottoms, with an ability to help eliminate the most stubborn diaper rashes."

In addition to Walgreens stores and Walgreens.com, Dr. Smith’s Diaper Rash Ointment is available at Walmart, Kroger, Albertson’s, H-E-B, Publix, Harris Teeter, Ingles and Schnucks, Mission Pharmacal reported. The ointment can also be purchased online through Amazon.com and Drugstore.com.


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Report: Kimberly Clark preparing to launch a new flu-tracker tool

BY Michael Johnsen

NEW YORK — Kimberly Clark is preparing to launch a new flu-tracker tool at MyAchoo.com.

The MyAchoo.com site utilizes Centers for Disease Control data to feed a proprietary forecasting model that will predict where illness will spike within the next three weeks, according to a report published Tuesday by Advertising Age. Preliminary tests suggest the tool is 90% accurate, Kimberly Clark told Ad Age.

"What we’ll be able to show come late September is the top five to 10 cities predicted to be the hardest hit," Kleenex brand manager Anna Elledge explained to the publication. "Consumers will also be able to enter their zip codes at the site to get regional cold and flu forecasts."

The effort also includes a "Kleenex Checkpoints" traveling promotion that starts Sept. 25 in Chicago. After that, Kleenex will target publicity efforts in those areas that are about to be hard hit with illness in an effort to drive pantry loading trips. 


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McNeil unveils ‘Smiling it Forward’ campaign in support of Tylenol

BY Michael Johnsen

FT. WASHINGTON, Pa. — McNeil Consumer Healthcare on Tuesday put into motion its "Smiling it Forward" campaign with "How I Met Your Mother" star Alyson Hannigan in support of its Tylenol brand. Now through mid-January, McNeil will donate $1 to Children’s Health Fund for every smiling child photo a mom posts on SmilingItForward.com, up to $100,000. 

Children’s Health Fund has been recognized for its mobile medical clinics that provide healthcare services to underserved children throughout the U.S. By sharing the first "smile" of her two daughters Satyana, 4, and Keeva, 1, Hannigan triggered the first donation from McNeil’s Tylenol brand. "Being a mom has been one of the most rewarding experiences of my life," Hannigan said. "And being the first mom of many to participate in Smiling it Forward warms my heart because it will help other children receive high-quality medical care like my daughters do."

A recent survey conducted on behalf of McNeil discovered that 89% of moms with young children agree that there is nothing better than their child’s smile to let them know they are feeling better after a fever, cold or flu, McNeil reported.   


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