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TV goods show promise

BY Barbara White-Sax

The economy doesn’t seem to be hurting the As Seen On TV category. A.J. Khubani, CEO of Telebrands, said the company’s business is ahead 20% in 2011 over the previous year, and fourth-quarter sales were up 30%.

“One major drug chain told us that as a nonpharmacy revenue producer, the category is second only to the OTC cold and flu category,” Khubani said. That’s why chain drug retailers continue to devote more space to the category — and not just in the most profitable fourth quarter.

Two of Telebrands’ fourth-quarter launches, the Lint Lizard vacuum attachment and the OrGreenic 9-in. frying pan, are expected to be hits for the first half of 2012.

“Based on TV data and early retail numbers, those items from Telebrands — as well as IdeaVillage’s Magic Bullet and PediSpin, Ontel’s Slushy Magic and Clean Step mat, and Spark Innovators’ Salon Express — should be top sellers in the first and second quarters of 2012,” said Mike Govindani, president of Screen2Store, which represents top vendors in the industry.

Jordan Pine, president of SciMark Corp., also expected the Salon Express nail decorating kit and Telebrands’ Lint Lizard to be top performers. He bet that Trendy Top, a shapewear item from Amazing Products, also will have strong sales.

Pine said rather than following one trend in a specific category, sales in the category will be fueled by unique products at value prices. “As the Pillow Pet frenzy winds down in 2011, marketers will … start looking for the next hot category,” he said.

Khubani said kitchen items and pet products have been particularly strong areas for Telebrands. “Half of our revenue in 2011 came from pet products,” he said.

Products retailing for $10, $15 and $20 are the most popular price points, but the $10 spot is the biggest category mover.

 

 

The article above is part of the DSN Category Review Series. For the complete As Seen On TV Buy-In Report, including extensive charts, data and more analysis, click here.

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Save-A-Lot to open four new stores in Pennsylvania

BY Allison Cerra

ST. LOUIS — Supervalu subsidiary Save-A-Lot is expanding its presence in Pennsylvania.

The company is slated to open four new stores in Pennsylvania in February and March, bringing the total number of Save-A-Lot stores in the state to 76, the company said.

“We are excited to be opening more Save-A-Lot locations in Pennsylvania to meet the needs of consumers looking for access to affordable, high-quality food, fresh produce and meat, as well as other grocery items,” Save-A-Lot president and CEO Santiago Roces said. “With food costs on the rise, Save-A-Lot is an ideal solution for customers looking to save money on their grocery bills.”

Save-A-Lot also reported that it was expanding its presence in New York, Ohio and Tennessee, opening three stores in each state in February and/or March.

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‘Shame’ arrives on Blu-ray combo pack in April

BY Allison Cerra

LOS ANGELES — 20th Century Fox Home Entertainment and Fox Searchlight are bringing one of the most talked about films of 2011 to retail.

"Shame," directed by Steve McQueen and starring Michael Fassbender and Carey Mulligan, will arrive on Blu-ray combo pack. The combo pack features a high definition Blu-ray that includes special features — including a behind-the-scenes look at McQueen’s groundbreaking vision with exclusive extras and featurettes — a DVD version of the film and digital copy.

The "Shame" Blu-ray combo pack will debut on April 17.

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