HEALTH

Turning to OTCs as first line of therapy only makes cents

BY Michael Johnsen

Just about every healthcare practitioner recommends over-the-counter medicines to their patients. And nearly 3-out-of-4 make that OTC recommendation as the first therapy option, according to a recent survey released by the Consumer Healthcare Products Association. 

This is another proof point that OTC medicines play an important role in holding down cost. 

That doctor recommendation only reinforces what comes naturally to most Americans. Because use of over-the-counter medicines is prevalent among Americans, according to a recent Edelman in Health survey. And for many, it’s the first line of treatment. Overall, nearly 85% of Americans use OTCs.

As many as 69% of Americans reported that convenience was the primary driver behind their OTC purchase. But more than half (57%) noted that OTCs were less expensive than prescription medicines.

“In addition to the affordable cost and convenience of OTC medicines, consumers also value OTC medicines because they help them avoid sick days at work,” the report read. “Specifically, one-third of Americans surveyed said they have avoided taking a sick day from work in the past year because they used an OTC medication, while 88% said responsible use of OTC medications helps lower health care costs for people like me.’”

For a comprehensive look at what’s happening in the OTC space, including a story on the Edelman in Health survey, check out DSN‘s The Business of OTC report in the March 11 issue. 

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HEALTH

Oceans Omega introduces omega-infused water

BY Michael Johnsen

PARAMUS, N.J. — Oceans Omega launched its omega-3 EPA/DHA enhanced water product, branded Omega Infusion, into 100 H-E-B stores with Healthy Living Departments, the company announced.

"Our proprietary delivery system is transforming the beverage industry by including ingredients like Omega-3 EPA/DHA into clear beverages, a very difficult outcome to achieve," stated Volker Berl, Oceans Omega chief technology officer. "After many years in development, we are very proud to have mastered the delivery of heart healthy omega-3 fatty acids in a delicious, enhanced water line."

Omega Infusion is a clear beverage incorporating omega-3s EPA/DHA with flavor. One bottle of Omega Infusion water delivers 80 mg of essential omega-3s (EPA/DHA), 200% of the recommended daily value of vitamin C and 80% of four B vitamins. The flavor profiles include berry, citrus, fruit punch and orange. Suggested retail price is $1.99 per bottle.

 

 

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g.parenteau says:
Mar-12-2013 06:44 am

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g.parenteau says:
Mar-12-2013 06:44 am

Interact with Omega Infusion on our website www.omegainfusion.com www.Facebook.com/omegainfusion @omega_infusion on Twitter for discounts, deals, retail info and prizes

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Twinlab launches new sports nutrition portfolio called CleanSeries

BY Michael Johnsen

NEW YORK — Twinlab on Friday launched CleanSeries, a portfolio of sports nutrition products certified gluten-free and independently certified by the NSF International product certification program to verify the products meet nutrient label claims. The company also announced that celebrity fitness guru Joel Harper has officially joined as spokesman for the company’s CleanSeries product line.

“My clients are constantly asking me for advice about nutrition and supplements,” Harper said. “They ask, ‘Do I need supplements if I eat healthy already?’ My answer is always ‘Yes,’ because it is tough to consistently eat a well-balanced diet, and you want to make sure you get enough protein and nutrition every single day."

“CleanSeries demonstrates that you can deliver both high performance and high nutritional standards in the same sports nutrition line,” stated Marc Stover, Twinlab director marketing. “So whether you are training for a triathlon, hitting the elliptical to shed a few pounds, or just trying sports nutrition products for the first time, you can trust CleanSeries to help you perform better and to recover faster.”

The CleanSeries line will launch with five products and a total of seven SKUs once flavors are factored in. The product line includes CleanSeries Sport Protein, CleanSeries Whey Protein Isolate, CleanSeries Soy Protein Isolate and CleanSeries Pre-workout Activator. 

 

 

 

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