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Truvia launches Sweetness Stories campaign

BY Allison Cerra

WAYZATA, Minn. A zero-calorie sweetener has launched an advertising campaign.

Truvia’s Sweetness Stories, a new multimillion-dollar print, television, digital and social media advertising campaign, is designed to connect with consumers on an emotional level, the company said. The campaign includes four 30-second television spots, as well as 15-second spots that will run nationally on network, cable and digital. The new print campaign will run in a variety of national publications. A social media program also is planned.

 

“This campaign shows what silly head games we go through in everyday life. We want the doughnut, the piece of cake and, yes, the chocolate. But we deny it, avoid it, and we think if we take small bites it won’t count. This is what happens with consumers every day. The campaign is designed for the viewer to react with ‘that is so me,’” said Ann Clark Tucker, director of marketing for Truvia.

 

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Tribe Mediterranean Foods’ hummus earns recognition from Cooking Light

BY Allison Cerra

TAUNTON, Mass. Tribe Mediterranean Foods is getting recognition for its all-natural hummus.

Editors at Cooking Light magazine named Tribe’s hummus the grand prize winner for its nutritional benefits and taste. Tribe features a full line of all-natural hummus, including a combination of 14 delicious flavors and four organic varieties. Tribe Origins, the new all-natural, smooth and creamy style hummus, is available in four unique flavors: classic, spicy red pepper, tomato and veggie, and zesty spice and garlic.

 

"At Tribe, we believe that healthy, nutritious food can and should also be delicious," said Carlos Canals, president of Tribe Mediterranean Foods. "To receive recognition from a well-respected and trusted publication, such as Cooking Light, is a great validator in what we’re passionate about — you don’t have to sacrifice great flavor when you’re eating healthy."

 

 

Tribe hummus is available at major grocers nationwide, as well as at most natural food stores.

 

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The FRS Co.’s Healthy Energy line gets revitalized

BY Allison Cerra

FOSTER CITY, Calif. The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy.

The single-serve drinks, available in 11.5-oz. cans, now feature a fresh new look and taste, containing the FRS-patented blend of the powerful all-natural antioxidant quercetin, seven essential vitamins and green tea extract. The newly packaged line is available in apricot nectarine and orange flavors sweetened with stevia, as well as low-calorie wild berry, peach mango, citrus pomegranate and orange flavors.

 

"We are continually innovating to better meet the needs of our loyal fans by delivering  products for ‘life performance’ while maintaining the highest-quality ingredients and exceptional taste," said Carl Sweat, president and CEO of The FRS Co.

 

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