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Truvia Baking Blend makes retail debut

BY Allison Cerra

WAYZATA, Minn. — Truvia is expanding its product line to include an item that bakes and browns like sugar.

Truvia Baking Blend, a blend of Truvia natural sweetener and sugar, touts 75% fewer calories per serving than regular sugar but has the equivalent sweetness of 3 lbs. of sugar, the company said. The product is packaged in a 1.5-lb. bag that features a closeable, easy-to-pour spout.

"The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favorite baked goods, with the satisfaction of knowing they are consuming 75% fewer calories from sugar," Truvia global consumer products director Mark Brooks said. "With this expansion of Truvia products at retail, the Truvia brand continues to lead innovation and growth of the stevia-based sweetener category."

Truvia Baking Blend carries a suggested retail price of $6.99 per bag.

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Got MilkBite?

BY Barbara White-Sax

NORTHFIELD, Ill. — Kraft’s new MilkBite milk and granola bars address the “better-for-you” snack segment by combining real milk, whole grain granola and other tasty ingredients in one convenient treat. One bar provides 30% of the daily recommended value of calcium — the same delivered in an 8-oz. glass of milk. The bars also are a good source of vitamin D and fiber.


MilkBite bars do not contain artificial flavors, colors or preservatives; are available in five flavors — chocolate, strawberry, peanut butter, oatmeal raisin and mixed berry; and can be found in the refrigerated dairy aisle. Suggested retail price is $3.49.

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Ahold stores to stop carrying ‘pink slime’

BY Alaric DeArment

QUINCY, Mass. — Ahold’s 756 stores in the Northeast will no longer carry a beef filler product that has attracted significant controversy among consumers lately.

Stop & Shop, Giant-Landover and Giant-Carlisle simultaneously announced that they would no longer purchase ground beef containing finely textured beef, which often is derided as "pink slime" due to its pink color and viscous texture.

The Department of Agriculture contended that finely textured beef — which consists of scrap meat treated with ammonium hydroxide to kill bacteria — is safe for human consumption, but the chemical treatments have raised concerns about possible safety risks. In response, several school districts and McDonald’s have indicated that they will stop purchasing it.

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