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Truveris hires Walgreens, Apple vet to head up sales for its central region

BY Michael Johnsen

NEW YORK — Truveris on Tuesday named Anthony Barrett VP sales, central region.

Barrett joins Truveris with more than 33 years of achieving growth and leading strategic business development, sales and clinical teams. Experienced in healthcare and IT, Barrett worked at Healthways, Prime Therapeutics, Walgreens, Apple and Xerox. During his Walgreens tenure, he served as SVP Walgreens Health Initiatives, leading a team developing breakthrough industry solutions and fully transparent contracting for rebates and networks. 

Prior to Walgreens, Anthony spent 17 years with Apple in enterprise divisional leadership roles, managing sales and business development teams. With Apple leading the global transition from analog to digital communications solutions, Barrett’s team created new channels of advocacy with partners that allowed Apple to scale rapidly.

“After 17 years at Apple and seven years at Walgreens in leadership roles, I know great innovation when I see it," Barrett stated. "Truveris’ domain expertise combined with its SaaS technology is truly without equal."

“Anthony’s combined experience in the technology and pharmacy industries is a perfect fit for Truveris," noted Bryan Birch, Truveris CEO. "Anthony’s position at Truveris will help expand our capabilities and accelerate our product distribution."

At Truveris, Barrett will apply a similar channel strategy to partner with brokers, TPAs and consultants as he did at Apple — empowering advisers to deliver new and differentiated services to their clients.

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Brookshire Grocery deploys Retail 20/20 to reduce shrink

BY Antoinette Alexander

MOUNT LAUREL, N.J. — Agilence, a provider of cloud-based exception reporting solutions, has announced that Brookshire Grocery has deployed Retail 20/20 reporting to reduce shrink and improve in-store operations.

"We needed a powerful reporting application to get the most out of our data and a team to help us drive it," stated John D’Anna, CIO for Brookshire Grocery. "After a six-month pilot, it was clear that Retail 20/20 was able to deliver a significant return on our investment."

"The adoption rate of Retail 20/20 has outpaced even our own expectations," added Russ Hawkins, CEO of Agilence. "Brookshire Grocery Company is another validation point of the success of our solution and team."

Texas-based Brookshire Grocery operates 152 stores in Texas, Louisiana and Arkansas.

 

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Study: Shoppers want more mobile content from brands, retailers

BY Antoinette Alexander

DALLAS — Most mobile shoppers redeemed a coupon directly from their mobile device last year, according to a recent study from shopping app Key Ring, which is part of G/O Digital, a Gannett company.

The survey, conducted by Key Ring, examined more than 25,000 mobile shoppers and found that 75% redeemed a coupon from their mobile device in 2013, up more than 5% year-over-year. The study also showed that 80% of shoppers said their perception of a retailer would change for the positive if the retailer offered mobile deals and coupons.

Consumers also reported that the biggest influence driving them to make a purchase is "an item being on sale." Nearly all shoppers (96%) surveyed said that they look at a weekly sales circular before shopping, and more than half of mobile shoppers report that they would be more likely to look at the circular if they could access it on their phones.

"Bringing an intuitive and fast circular experience to our mobile shopping platform has been a great success," stated Chris Fagan, Key Ring CEO. "Consumers win because they can access more than 170 exclusive circulars on their phone. Consumer packaged goods companies and retailers win because they can connect with shoppers during the path to purchase. Shoppers’ expectations for relevant, personal and easily accessible mobile experiences will continue to be a strong focus for marketers trying to maximize the potential of the ever-growing number of mobile phones across the country."

 

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