Truth Initiative partners with Cotopaxi on 25 Questival adventure races
WASHINGTON — Truth, one of the largest and most effective youth smoking prevention campaigns, and Cotopaxi, the outdoor gear company on a mission to alleviate poverty, on Friday joined forces to make positive changes in local communities and take a stand against tobacco.
Truth will join Cotopaxi for 25 of their 2017-2018 Questival adventure races, kicking off the partnership at the Aug. 11 event in Philadelphia. They will launch a limited-edition Luzon Daypack designed by Brooklyn-based artist Kevin Lyons.
"We're excited to partner with truth at our upcoming Questivals and unveil new, limited-edition Luzon Daypacks designed by Kevin Lyons," stated Davis Smith, CEO of Cotopaxi. "We strongly align with the truth mission of making a positive, lasting impact on local communities."
At each Questival stop, participants embark on a 24-hour outdoor adventure race while also doing service in their local communities. As part of upcoming events, truth will arm participants with facts and empower them to make their own informed choices about tobacco use. To illustrate these facts, attendees visiting the truth zone will engage in a series of mental and physical challenges to win truth merchandise like t-shirts, pins and sunglasses.
Additionally, participants at the Philadelphia Questival will receive the limited-edition truth x Cotopaxi by Kevin Lyons Luzon Daypack – offering creative inspiration to be the generation that ends smoking for good. The truth x Cotopaxi by Kevin Lyons Luzon Daypack will also be available online for purchase for a limited time at Cotopaxi.com.
"While the teen smoking rate is at an historic low of 6%, tobacco rates in communities differ based on where you live, whom you love and even who you are, making change at the community level an essential part of our movement," said Eric Asche, chief marketing officer of Truth Initiative, the national public health organization that directs and funds the truth campaign. "Cotopaxi's commitment to social good and improving communities makes them the perfect partner to join us in engaging young people to help us end tobacco use nationwide."
Blue Cross/Blue Shield launches ‘Reverse It’ campaign to combat prediabetes
EAGAN, Minn. — As part of an effort to raise greater awareness around diabetes prevention, Blue Cross and Blue Shield of Minnesota is launching a campaign called "Reverse It." The campaign focuses on helping Minnesotans identify their individual risk factors for prediabetes as well as the steps they can take to lessen the likelihood of getting type 2 diabetes.
"Oftentimes, a diagnosis of prediabetes has patients seeing only a path towards a condition with many long-term complications," stated Glenn Pomerantz, chief medical officer at Blue Cross. "Type 2 diabetes, however, is a preventable disease, and prediabetes is a curable condition. Taking action as soon as possible can dramatically improve a person's prognosis."
The "Reverse It" campaign is built around a simple seven-question quiz developed by the Centers for Disease Control and Prevention that can help people evaluate their risk of prediabetes. The assessment also includes helpful steps people can take to avoid type 2 diabetes and even reverse early indicators of prediabetes.
"The heavy emotional and financial burden caused by diabetes is felt by millions of Americans every day," Pomerantz said. "The numbers continue to grow at alarming rates. Every 23 seconds, someone in the U.S. is diagnosed with diabetes. Our prediabetes awareness campaign is just the start of a multi-year effort Blue Cross is making to lessen the burden of diabetes in individuals and within our society as a whole."
According to Blue Cross data, diabetes accounts for 6.3% of loss of good health in Minnesota. The Twin Cities area has the lowest diabetes impact, at 5.2%, while northwestern counties are hit the hardest with an impact of 8.1%. Minnesota's northwestern counties also demonstrate a significant disparity in the impact of diabetes on the health of men (11.1%), which is nearly twice that of women (5.5%). In lower populated counties, such as Roseau, Kittson and Lake of the Woods, men may be less inclined to travel long distances for preventive care and diabetes education.
Beyond the devastating health impact of premature death and disability, diabetes and prediabetes cost Minnesotans an estimated $4.4 billion each year, according to the American Diabetes Association.
Avadim Technologies intros new leg cramp solution
ASHEVILLE, N.C. — Avadim Technologies on Tuesday introduced its newest topical therapy, Theraworx Relief, a fast-absorbing foam or spray that can be applied daily to prevent muscle cramps and spasms, or as needed to release a cramp quickly and reduce muscle soreness.
"Theraworx Relief is unlike anything that's currently on the market today," stated Steve Woody, CEO Avadim Technologies. "We look forward to becoming the most trusted over-the-counter therapy as we alleviate muscle cramps for the millions of Americans that struggle with this chronic health problem every day."
Theraworx Relief's is made from a proprietary blend of ingredients that work with the body's own natural functions to relieve and even prevent cramps and spasms.
The launch of Theraworx Relief will be supported by an advertising campaign, the company reported, which kicked off July 31. The campaign is produced by GR Match, which is an affiliate of El Segundo based Guthy-Renker, one of the larger direct to consumer marketers. Television commercials are scheduled to launch in Q4 2017.