Trump seeking critically important appointee for retailers
In the Trump administration, retailers can expect a new head of the FDA, one of the 4,000 or so political appointees.
According to Forbes, the current FDA commissioner, Dr. Robert Califf, assumed the position only in February, so he has not really had time to make his mark.
His predecessor, Dr. Margaret Hamburg, was there for seven years, however, and provides an exemplar of the kind of commissioner a Trump administration should avoid.
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Priyanka Chopra is the new ambassador of this beauty brand
CINCINNATI — Actress, film producer and philanthropist Priyanka Chopra is joining a roster of women around the globe as Pantene’s newest Global Brand Ambassador.
Chopra will be the face of Pantene’s new campaign celebrating the Brand’s biggest shampoo launch in 30 years: Pantene Pro-V’s new Shampoo formulas that go beyond washing to fuel hair from within. Pantene’s new shampoos claim to fuel hair with the nutrients it needs to be strong from the core to endure the stressors it faces day in and day out.
“We are proud of our newest campaign, which highlights our biggest innovation in decades and thrilled to have Priyanka represent it,” says Jodi Allen, VP of hair care for North America at Procter & Gamble. “Her strength and confidence embody what the Brand stands for and we believe she will continue to inspire women around the world to embrace their strength and wear their confidence proudly.”
Pantene says it continues to celebrate strong women who are pushing the boundaries and owning it.
“I’m excited to come on board as the new Global Ambassador for Pantene. A favorite around the world, I love that Pantene celebrates and advocates that being strong is beautiful," said Chopra. "I believe in celebrating the inherent strength that every woman possesses, which made the decision to align with Pantene an easy one. We BOTH believe that strong is beautiful and that every woman deserves glorious moments to pursue her dreams and to shine!"
Chopra will appear in the Brand’s marketing campaign, including TV and digital advertising, public relations and social media. She will appear in a Pantene ensemble TV spot that will debut on Dec. 26 in the U.S. as well as her own television ad campaign, which will begin airing in January.
Coty to launch new marketing strategy for Sally Hansen brand
NEW YORK — Coty is forming a new global partnership with creative agency Anomaly to sharpen Sally Hansen’s positioning and help drive growth for one of the largest nail brands in the world.
According to Coty, Anomaly will work with Sally Hansen on all aspects of the brand, including TV, print, social and owned channels, point of sale and in-store brand expression. The first campaign from this partnership will debut in 2017.
“We’re excited to partner with Anomaly,” said Friedemann Schmid, chief marketing officer, Coty Consumer Beauty. “We are impressed with their creativity and refreshing approach to challenge the status quo of traditional advertising. Together we can develop a fresh, modern language that captures the distinct voice of the brand with a culturally relevant point of view that will resonate globally.”
The financial terms of the partnership were disclosed.