BEAUTY CARE

TruKid introduces non-toxic hair care and bath products

BY Adam Kraemer

TruKid, recent winner of a 2008 iParenting Media Award, has announced the launch of its all natural hair care line, featuring products such as Silly Shampoo, Cool Conditioner, Dancing Detangler and Bubbly Body Wash.

TruKid founder—and mother of six—Jennifer Adams Bunkers said, “We think of our skin as a line of defense against toxins and pollution in the environment, but that is not the case. Our skin is a gateway for everything going into our bodies and blood stream. All TruKid products are free of toxins such as parabens, sodium lauryl sulfate (SLS), phthalates and synthetic fragrances because skin absorbs a big percentage of everything we put on it.”

Made with all natural, soothing ingredients such as pro-vitamin B5, aloe and scented with beneficial, essential oils, the product line is designed for kids to develop healthy habits by using color-coded products and easy to read symbols for body, face, and hair so kids can recognize each product and its use.

“All of my products are made with kids in mind,” Adams Bunkers stated. “My kids don’t like the herbal smell that usually comes with being an ‘all-natural’ brand, so I made sure all TruKid scents were fun, light and most importantly, kid-approved.”

With the commitment of chemical free products, the company stated, comes affordable prices. All products of the new hair care line are about $10 or less and come in 8 oz and travel sizes.

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Revlon hires Westman as global artistic director

BY Antoinette Alexander

NEW YORK Revlon has signed makeup artist Gucci Westman to serve as global artistic director, providing Revlon with expertise on new products, shade development and working on set with Revlon’s global brand ambassadors.

“Gucci brings tremendous talent and insight on trends in makeup and fashion to Revlon. We are looking forward to working closely with her,” stated David Kennedy, Revlon’s president and chief executive officer.

In addition to ongoing brand development, Westman will be involved in Revlon’s philanthropic activities. To date, the beauty company has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“I am excited to join the Revlon family,” stated Westman, who is married to Rag & Bone designer David Neville. “Revlon is a leader in bringing innovation and on-trend products reflecting modern glamour to women around the world. I am also very proud to work with a company that has done so much for the advancement of women’s health and, in particular, in fighting women’s cancers.”

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Revlon Run/Walk to be held Mother’s Day weekend

BY Antoinette Alexander

NEW YORK The 15th Annual Entertainment Industry Foundation Revlon Run/Walk for Women will be held at the Los Angeles Memorial Coliseum on Mother’s Day weekend on May 10.

The fundraiser event for women’s cancers was launched in 1993 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman and EIF. Since inception, nearly $50 million in grants have been made from the combined events in Los Angeles and New York. The New York Run/Walk is slated for May 3.

Joining the expected 50,000 participants for the 2008 Los Angeles Run/Walk is actor Tom Selleck, “Dancing with the Stars” star Carrie Ann Inaba, and Revlon celebrity brand ambassadors actress Halle Berry and actress Beau Garrett. The Go-Go’s will perform live at the post celebration concert.

Proceeds from the past EIF Revlon Run/Walks have funded research, contributing to the development of the gene treatment Herceptin, as well as other targeted therapies. Monies raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women’s cancers.

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