BEAUTY CARE

TruKid introduces non-toxic hair care and bath products

BY Adam Kraemer

TruKid, recent winner of a 2008 iParenting Media Award, has announced the launch of its all natural hair care line, featuring products such as Silly Shampoo, Cool Conditioner, Dancing Detangler and Bubbly Body Wash.

TruKid founder—and mother of six—Jennifer Adams Bunkers said, “We think of our skin as a line of defense against toxins and pollution in the environment, but that is not the case. Our skin is a gateway for everything going into our bodies and blood stream. All TruKid products are free of toxins such as parabens, sodium lauryl sulfate (SLS), phthalates and synthetic fragrances because skin absorbs a big percentage of everything we put on it.”

Made with all natural, soothing ingredients such as pro-vitamin B5, aloe and scented with beneficial, essential oils, the product line is designed for kids to develop healthy habits by using color-coded products and easy to read symbols for body, face, and hair so kids can recognize each product and its use.

“All of my products are made with kids in mind,” Adams Bunkers stated. “My kids don’t like the herbal smell that usually comes with being an ‘all-natural’ brand, so I made sure all TruKid scents were fun, light and most importantly, kid-approved.”

With the commitment of chemical free products, the company stated, comes affordable prices. All products of the new hair care line are about $10 or less and come in 8 oz and travel sizes.

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Revlon hires Westman as global artistic director

BY Antoinette Alexander

NEW YORK Revlon has signed makeup artist Gucci Westman to serve as global artistic director, providing Revlon with expertise on new products, shade development and working on set with Revlon’s global brand ambassadors.

“Gucci brings tremendous talent and insight on trends in makeup and fashion to Revlon. We are looking forward to working closely with her,” stated David Kennedy, Revlon’s president and chief executive officer.

In addition to ongoing brand development, Westman will be involved in Revlon’s philanthropic activities. To date, the beauty company has donated more than $65 million for research, counseling and outreach programs to support women’s health and participating breast cancer programs.

“I am excited to join the Revlon family,” stated Westman, who is married to Rag & Bone designer David Neville. “Revlon is a leader in bringing innovation and on-trend products reflecting modern glamour to women around the world. I am also very proud to work with a company that has done so much for the advancement of women’s health and, in particular, in fighting women’s cancers.”

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Walgreens adds c.booth products to its offerings

BY Antoinette Alexander

DEERFIELD, Ill. Walgreens is bolstering its bath and body offerings with the addition of c.booth bath and body products by skin care innovator Colleen Booth-Rothschild.

The collection, found at any of the retailer’s 6,000-plus doors nationwide, includes bath soaks, body lotions, hand creams and body scrub.

Specific products in the line include Limoncello Body Cream, Brazilian Nut Dry Oil Spray, Lemon Sugar 4-in-1 Multi-Action Body Lotion and Breathe Easy Body Wash. The products retail for between $5.99 and $9.99.

As previously reported by Drug Store News, Rite Aid recently launched the c.booth derma skin care line at its stores. According to president and chief executive and industry veteran Booth-Rothschild, the line will be exclusively at Rite Aid for one year.

The c.booth derma skin care line is comprised of three sub-brands: derma M-36 for mature skin, derma C-24 for all skin types and derma P-17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.

Rite Aid also carries c.booth Skin Below The Chin, a therapeutic collection created for the entire body—below the chin.

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