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True or ‘Falsies’

BY Antoinette Alexander

NEW YORK ­— The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.


This new twist on the original Falsies by Volum’ Express, launched last year, mimics the look of dramatic flared lashes, lifting lashes up, out and over the top. It is packaged in the Falsies signature purple tube but features a unique wing detail on the cap to help set it apart. The new Falsies Flared by Volum’ Express hit retailers in July and has a suggested retail price of $7.77.

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A bright spot in hospitals’ hallways

BY DSN STAFF

WILLOUGHBY, Ohio — The new Max-Wellness at the Lake Health’s West Medical Center is a smaller-format store specifically designed for hospitals. The approximately 600-sq.-ft. location adjacent to the hospital gift shop features wellness products specifically tailored to the needs of patients. In fact, Max-Wellness collaborates with the healthcare professionals at the hospital around that product selection.


The store is staffed by a Max-Wellness advocate, who provides assistance in selecting products needed for continuing care. That includes a full line of heart-health items — the hospital performs open-heart surgeries on site — as well as wound care, weight loss and mobility products.


“The hospital version of Max-Wellness is truly a first of its kind because it’s designed specifically for patients being discharged from the hospital,” stated Michael Feuer, Max-Wellness CEO. “The [store] will be a learning model for future Max-Wellness stores expected to open in hospitals and senior living centers.”

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Remembering Charlie Bowlus

BY Michael Johnsen


SARASOTA, Fla. — If the legacy of a man is measured in the number of people he positively influenced, then surely Charlie Bowlus was a titan of our industry. Not only did he have a profound impact on the personal lives of the people among whom he worked — ECRM employees, retailers and suppliers — he made an indelible mark on the way this industry does business.


Charlie Bowlus, 64, passed away from complications following emergency surgery earlier this month. Friends and family paid tribute to him as part of a life celebration at Cleveland Browns Stadium on Aug. 22.


You can only begin to wrap your arms around just how profound an influence Charlie Bowlus wielded when you read the comments that frame this tribute. He was a true visionary. He was a leader. And, perhaps most apparent, he was a people person whose primary objective every day was to do good by others. Indeed, that is the maxim that drove, and still drives, the way ECRM conducts business. “He was truly a legend in this industry and left a permanent imprint on people’s lives,” said Mitch Bowlus, ECRM president. “From the beginning, my father has instilled in all of us that the most important thing is to help people.”


Charlie Bowlus helped revolutionize retail conferences by leveraging technology and a “speed-dating” approach in developing the Efficient Program Planning Session style meetings with which ECRM has become synonymous. ECRM started with only five executives and an idea for how to better do business in 1994, and that idea has since blossomed into 100 different annual ECRM events. Many of the employees and participants from the beginning still are with ECRM today, Mitch Bowlus said, and they are all considered more than just colleagues. “They’re family,” he said.


Charlie Bowlus began his retail career during college at Ohio State University, when he worked for a small drug chain owned by a friend’s father. From there, he went on to become a buyer and wholesaler for various chains, including Target, Cook-United and Boston Distributors Inc.


In addition to Mitch, Charlie is survived by his wife Liz, daughter Melissa Fontanella, stepchildren Katy and Jenna Biegelsen, and grandchildren Michael and Miranda Fontanella. Memorial donations may be made to one of the following: Women for Women International, ASPCA or Feeding America.

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