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True Lemon adds flavor to any food, drink

BY Allison Cerra

BALTIMORE A new product from True Citrus adds zest to any beverage or meal without packing on calories.

True Lemon is made from fresh lemons but has zero calories and less than 1 g of carbohydrates per serving. It also does not contain preservatives or artificial ingredients or sweeteners. True Lemon is available in convenient, on-the-go packets and can be used as an alternative to salt, added to water and more.

Afew more fun facts about True Lemon:

  • Helps people drink more water. An independent survey conducted by the University of California Santa Barbara found that daily True Lemon users increased water consumption by 61%. Eric Durak, Health and Wellness Specialist at the university system, noted, “True Lemon gives an alternative to sugary soft drinks, and even cold beverages such as iced mochas or teas, that may contain caffeine or other artificial ingredients.”
  • Can be used as a seasoning instead of salt, thereby helping to decrease the risk of sodium-related hypertension. Nutrition expert Diane Henderiks, R.D., said, “True Lemon is a great way to flavor food instead of using salt.”
  • Provides 25% of an adult’s U.S. RDA of vitamin C in each serving. Vitamin C, an important antioxidant, helps collagen build-up, allowing skin to retain elasticity so wrinkles take longer to form. True Lemon makes it simple and convenient to get a quick antioxidant boost, whether at work, on-the-go or dining out.
  • May help shed pounds. Many people find replacing sugary beverages with water and True Lemon helps reduce their caloric intake, which can lead to weight loss. Also, fitness expert Jackie Warner said on NBC’s Today Show, “Water with lemon juice is important every day … It boosts [your metabolism] big time. You can burn 100 calories a day by drinking three liters of water with that lemon juice.” True Lemon is a convenient, natural substitute for fresh lemon juice, True Citrus said of its product.

For free samples or for health, nutrition and beauty tips, visit TrueLemon.com.

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Clif Crunch makes retail debut

BY Allison Cerra

BERKELEY, Calif. Clif Bar's newest line of granola bars offer the same great taste but with a lighter-textured crunch.

Clif Crunch bars are 70% organic and made with all-natural ingredients. Each two-bar packet delivers a full serving of organic whole grains and 4 to 5 g of protein, and is a good source of fiber. Available in chocolate chip, honey oat, peanut butter and white chocolate macadamia nut flavors, the Clif Crunch line carries a suggested retail price of $3.99 per 10-bar box.

 

“Clif Crunch brings exciting new variety to the crunchy granola bar category,” said Carly Lutz, brand director at Clif Bar. “The Clif Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”

 

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Pure Water Solutions to expand distribution of Wat-aah!

BY Allison Cerra

PLAINVIEW, N.Y. A subsidiary of Full Motion Beverage has entered into an exclusive agreement to distribute its water brand throughout a region of New York.

Pure Water Solutions will expand its distribution of Wat-aah! premium fortified water throughout Long Island, N.Y., with the help of Power Potions.

Christopher Mollica, president of Full Motion Beverage, stated, “Wat-aah! is an important part of our diverse product line. The product is geared toward a younger audience compared to other water products, and also offers us a shot at the high-volume institutional market for beverages.”

Full Motion Beverage is a diversified beverage company that owns, markets and exclusively develops brands in the nonalcohol sector of the beverage industry.

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