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True Citrus expands distribution of crystallized beverages

BY Allison Cerra

BALTIMORE, Md. — True Citrus said that four of its products now are available in stores nationwide.

True Citrus said that its crystallized beverages, which come in on-the-go stick packets, now can be found in the powdered drink mix section of many retailers, including supermarkets, mass merchandisers, convenience stores and Walmart supercenters.

True Citrus said its True Lemon, True Orange, True Lemon lemonade and True Lemon raspberry lemonade products are made with 100% all-natural ingredients, including lemons and oranges crystallized to deliver fresh-squeezed taste.

"We are excited about the increased distribution and the opportunity to introduce our products to even more consumers concerned about buying products that are 100% natural and taste good without adding any artificial sweeteners, preservatives or colors," True Citrus CEO Al Soricelli said.

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Keebler launches granola fudge bars

BY Allison Cerra

BATTLE CREEK, Mich. — Keebler has introduced a wholesome sweet treat.

New Keebler granola fudge bars feature oats, rice, honey and real Keebler fudge, and are a good source of fiber and whole grains, the brand said.

Keebler granola fudge bars are available at retailers nationwide in the granola bar aisle for a suggested retail price of $3.09.

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Kernel Season’s introduces ready-to-eat popcorn line

BY Allison Cerra

ELK GROVE VILLAGE, Ill. — A popcorn seasoning brand has launched its all-natural, ready-to-eat popcorn in four kosher varieties.

Kernel Season’s said each of its popcorn varieties are made with natural sunflower oil, real cheese and clarified butter, and are free of trans fat per serving, artificial colors or flavors. The company debuted the popcorn this past May at the annual Sweets & Snacks Expo.

Kernel Season’s, available in real butter, aged white cheddar, zesty chipotle nacho and sweet ‘n salty kettle corn, are available for a suggested retail price range of $2.79 to $3.79 at retailers nationwide, including Walmart, Kroger, Target, Safeway, Food Lion, Kmart and more.

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