HEALTH

Troy Healthcare inks Stopain sponsorship deal with AFL’s Philadelphia Soul

BY Michael Johnsen

HAZELTON, Pa. — Troy Healthcare on Wednesday signed a sponsorship agreement with the Arena Football League’s Philadelphia Soul for the 2013 season.

Troy Healthcare recently announced that Ron Jaworski, managing owner of the Philadelphia Soul, former Philadelphia Eagles quarterback and current ESPN Football analyst, has assumed the role of national spokesperson of its Stopain brand. “So many athletes are plagued with muscle and back pain, so there’s certainly a direct connection with the Stopain brand," stated Thomas Cicini, president and CEO of Troy Healthcare. "And we found the Philadelphia Soul fan base to be extremely interested in team sponsors and loyal to their products. This partnership is highly relevant to our brand and will help us increase awareness for Stopain with Arena Football fans and professional sports."

"I truly believe in Stopain," Jaworski said. "It has helped me manage pain relief from years of playing professional football. Partnering Stopain with the Philadelphia Soul is a natural extension of our relationship and will surely prove to be advantageous for Stopain’s brand visibility." 


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Report: C&D introduces First Response campaign targeting Hispanics

BY Michael Johnsen

NEW YORK — Church & Dwight has crafted its first advertising campaign targeting a Spanish-speaking audience for its First Response pregnancy test and ovulation prediction kits, according to a story published in the New York Times Tuesday.

The ad campaign was launched Feb. 18 and will include 15-second and 30-second spots on Univision, Galavision, Telemundo and MTV Tres. The ads will feature former Miss Puerto Rico Cynthia Olavarría as the brand’s spokeswoman.

In addition to the TV ads, the company will introduce a microsite, TheFirstResponseDifference.com, that will include coupons, frequently asked questions about pregnancy and ovulation, and additional product information, the New York Times reported.


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Sergeant’s launches generic version of Frontline spray

BY Alaric DeArment

OMAHA, Neb. — Sergeant’s Pet Care Products has launched a generic version of a commonly used spray for killing fleas and ticks in dogs and cats, the company said Tuesday.

Sergeant’s announced the launch of Pronyl, a version of Sanofi’s Frontline. Pronyl uses the same active ingredient, Fipronil, but also uses what the company calls Bag-on-Valve technology that allows a continuous and quiet spray from any angle.

"The new spray is another way we can meet the needs that pet owners are expressing clearly," Sergeant’s VP marketing Caryl Stichler said. "They want products with active ingredients they know from veterinary products, but they also want more cost-effective options and the convenience of purchasing these products over the counter at retail."

 

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