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Tropolis makes eating fruit fun

BY Allison Cerra

CHICAGO — Tropicana is rolling out a new product for kids.

Tropicana’s Tropolis, a smooth blend of real squeezable fruit that’s packed with nutrition and offers 100% of the recommended daily value of vitamin C, is designed to assure kids are consuming enough fruits.

Tropolis will roll out in select markets late next month.

“Moms have fond memories of Tropicana from their own childhoods, and our hope is that this new nutritious snack will give them yet another way to give their children fruit goodness,” said Memo Maquivar, Tropicana VP marketing. “For kids, we want Tropicana Tropolis to be all about making fruit fun and being drawn into ‘a world of good.’”

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DanActive, Activia claims land yogurt company in hot water

BY Allison Cerra

WASHINGTON — Yogurt brand Dannon agreed to drop what government officials are calling "exaggerated health claims" for two of its products.

Dannon’s parent company, Danone, will pay $21 million in fines for claiming in nationwide ad campaigns that DanActive helps prevent colds and flu, and that one daily serving of Activia relieves temporary irregularity and helps with “slow intestinal transit time.” In TV, Internet and print ads, as well as on product packaging, Dannon also stated that there was scientific proof to back up these claims, the Federal Trade Commission said.

The FTC’s crackdown is part of the organization’s expanded efforts to make sure that marketers do not overstate the health benefits of their products.

“These types of misleading claims are enough to give consumers indigestion,” said FTC chairman Jon Leibowitz. “Consumers want, and are entitled to, accurate information when it comes to their health. Companies like Dannon shouldn’t exaggerate the strength of scientific support for their products.”

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Beech-Nut launches baby food line with Green Giant

BY Allison Cerra

AMSTERDAM, N.Y. — Beech-Nut has rolled out a new line of baby foods it has co-branded with Green Giant.

Each product is made with natural ingredients that will please parents and children alike.

"Green Giant shares our lasting commitment to childhood nutrition, superior quality standards and delicious tasting foods. Moms and retailers agree: This is another great value-building innovation from Beech-Nut and its new licensing partner, Green Giant," said Evan Eckman, chief marketing officer for Hero North America, parent company of Beech-Nut.

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