HEALTH

Trojan expands Vibrations line with personal massagers

BY Allison Cerra

PRINCETON, N.J. — Trojan is expanding its Vibrations line of products with two new personal massager devices.

Trojan Vibrating Tri∙Phoria and Trojan Vibrating Pulse will be sold at retailers nationwide, including drug stores, mass merchandisers and online.

For more information on Trojan Vibrations products, visit TrojanVibrations.com.

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Survey: Many pharmacists offer guidance on OTC purchases

BY Michael Johnsen

WASHINGTON — The American Pharmacists Association on Monday released its 2010 Pharmacy Today over-the-counter product survey and found that 92% of pharmacists walk a patient to the OTC section to assist with a product selection, noting that the average patient consult takes only three minutes of the patient’s time.

The survey also found that when a pharmacist makes an OTC brand recommendation, more than 8-in-10 consumers buy that product.

APhA’s annual survey tracked the OTC products that pharmacists are recommending to their patients, as well as the interactions they are having with those patients. For example, at the height of the allergy season, pharmacists are recommending the following products in the allergy, sinus and general decongestant product categories:

  • Anti-snoring products: Breathe Right strips (80% of 510 pharmacist recommendations);

  • Adult expectorants: Mucinex/Mucinex D/Mucinex DM (75% of 1,467 pharmacist recommendations);

  • Adult topical decongestants: Afrin (66% of 669 pharmacist recommendations);

  • Adult decongestants: Sudafed (65% of 2,070 pharmacist recommendations);

  • Nasal decongestants: Saline – Ocean (54% of 1,250 pharmacist recommendations);

  • Allergy ophthalmic drops: Zaditor (36% of 1,619 pharmacist recommendations);

  • Adult multisymptom allergy and hay fever products: Claritin-D (35% of 2,406 pharmacist recommendations); and

  • Adult antihistamines: Claritin (32% of 2,717 pharmacist recommendations).

The survey, conducted in September 2010, was completed by more than 1,000 practicing community pharmacists. The results of the survey are published as a supplement to the February issue of Pharmacy Today.

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‘Cougar Town’ star takes center stage in Pepto-Bismol campaign

BY Allison Cerra

CINCINNATI — In line with the annual celebration of Cinco de Mayo, Pepto-Bismol has tapped actress Busy Philipps, star of ABC’s "Cougar Town," for a campaign themed after the holiday.

As part of the Cinco de Mayo celebration, Pepto-Bismol and Philipps have partnered to help others celebrate the holiday, even while sitting at a computer. The brand has developed a pinata smash on YouTube, where viewers will be able to see Philipps’ favorite way to smash a pinata. Consumers also will have the opportunity to create their own video variations.

Philipps, who said she looks forward to this holiday each year, uses Pepto-Bismol when she overindulges. "I am going to celebrate Cinco de Mayo by throwing a mini-themed fiesta, with several trays of mini quesadillas, mini tacos and mini burritos," Philipps said. "And of course, I’ll be sure that Pepto has my back, ’cause knowing me, I’ll over-fiesta."

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