HEALTH

Trio of Democrats sponsors bill giving FDA new authority

BY Michael Johnsen

WASHINGTON If you can’t beat the rules, then change ‘em.

At least that seems to be the thinking behind the introduction of the Non-Prescription Drug Modernization Act on Tuesday, which would give both the Food and Drug Administration and the Secretary of Health and Human Services broad new authorities to quickly amend or appeal OTC drug monographs without being required to pursue notice and comment rulemaking as currently required under the Administrative Procedures Act.

The bill was introduced today by Reps. Henry Waxman, D-Calif., Tom Allen, D-Maine, and Sen. Ted Kennedy, D-Mass. Waxman recently criticized the FDA and industry for not immediately acting upon an FDA advisory committee panel recommendation that cough and cold products should not be marketed for children under the age of six.

Without the cooperation of industry, the FDA would need to pursue a lengthy rulemaking process to make any amendments to the monographs governing kids cough and cold medicines. That process could take years, FDA has reported. This piece of legislation would eliminate that process.

The bill also would add OTC drug advertising to FDA’s purview, moving it from the jurisdiction of the Federal Trade Commission.

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Twinlab launches liver detox formulated for athletes

BY Michael Johnsen

GRAND RAPIDS, Mich. Twinlab on Friday announced the launch of Liver D-Tox Fuel, a daily liver detoxifying formula that combines L-glutathione and alpha lipoic acid along with an exclusive Purification Matrix formula.

Designed with athletes in mind, Liver D-Tox is made with natural ingredients and contains no harsh chemicals that interfere with the natural detoxification process.

“Most people would benefit from a detoxifying product, but athletes have additional needs,” stated Thane Slagowski, Twinlab director of research and development. “Not only do they introduce more free radicals into their system through intense exercise, but the additional stresses they put on their body also increase the toxins in their system, making their liver work even harder.”

L-Glutathione and alpha lipoic acid are antioxidants that help to dissolve toxic substances and maintain healthy enzyme levels, the company stated. The Purification Matrix formula contains: kudzu (root) powder and extract, milk thistle (seed) extract (standardized to 80 percent silymarin), artichoke (aerial part) and sarsaparilla (root).

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FiveMoms.com receives Web creativity award

BY Michael Johnsen

LOS ANGELES

The centerpiece of CHPA’s Five Moms Campaign, www.FiveMoms.com, has been recognized with a Silver Award from W3 Awards in the “Best Family/Parenting” web site category last month.

Launched in May as part of the association’s larger campaign to alert parents to the dangerous trend of teens abusing cough medicine to get high, FiveMoms.com is a place parents can go to learn how to spot the warning signs, as well as what to do if they suspect their child is abusing. The site provides parents with information about cough medicine abuse, features blog entries and offers links to additional resources.

The W3 Awards is a well-regarded online awards program. Sanctioned by the International Academy of Visual Arts, the awards honor creative excellence on the web and recognize the creativity of the professionals behind the winning sites, videos and marketing programs.

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