Trilogy introduces 4 body care line additions
AUCKLAND, New Zealand — Natural skin care company Trilogy is expanding its recently introduced line of body care products, introducing four new lotions in the United States.
Trilogy’s Ultra Hydrating body cream contains the company’s signature organic rosehip oil, as well as cocoa butter and manuka honey for nourishment and sweet almond oil and coconut extract. It also contains the natural mineral mica to reflect light and enhance the skin’s glow. Also in the Ultra Hydrating family is the new hand cream, which contains jojoba, marula and organic rosehip oils, as well as manuka honey. It also contains oat extract to soothe dry skin and white tea to rejuvenate skin, the company said.
Also being introduced is Trilogy’s firming body lotion, which includes caffeine from green coffee and hyaluronic acid, as well as jojoba, almond, avocado, primrose and organic rosehip oils. Its scent is of lavender, frankincense and rose geranium. And Trilogy’s rose hand cream contains evening primrose, organic rosehip, jojoba and almond oils, as well as natural botanical extracts of marshmallow and calendula, and horsetail extract to strengthen and condition nails.
The products all are certified Natural Cosmetics by NATRUE. The Ultra Hydrating body cream, firming body lotion and rose hand cream all retail for $28, and the Ultra Hydrating hand cream retails for $23. The products currently are available at Whole Foods Market, Credo Beauty and Pharmaca, as well as online on Trilogy’s website, beautorium.com, skincarerx.com and skinstore.com. The four additions join the initial three-product line of body care products Trilogy introduced in late May.
Aquaphor Baby intros new diaper rash paste
WILTON, Conn. — Beiersdorf’s Aquaphor Baby brand is introducing a new diaper rash relief product. The company on Wednesday launched Aquaphor Baby Fast Relief Paste, an odorless paste made with 40% zinc oxide that blocks moisture to keep the baby protected.
"With Aquaphor's 90 years of skin care expertise, we developed a maximum strength zinc oxide paste made for diaper rash, that feels light and is free of unpleasant odors, parabens or fragrances that can irritate baby's delicate skin," Aquaphor marketing director Erynn Keefe said. "We are pleased to introduce Aquaphor Baby Fast Relief Diaper Rash Paste, which goes on and wipes off easily and is clinically proven to protect and relieve diaper rash, so parents can trust baby's skin will be protected all night long.”
The brand said that 90% of moms who tried the new paste said they saw visible relief from diaper rash after one use, and 3-in-4 said they would switch to Aquaphor Baby Paste. The paste also contains provitamin B5 and shea butter.
“At some point in baby's early years, parents will deal with diaper rash. I see a baby with severe diaper rash at least once a week in my office,” pediatrician and Aquaphor Baby partner Dr. Alanna said. “For mild diaper rash, I recommend an ointment to soothe and protect skin, but when baby has a more severe diaper rash and you need to step up your game, I recommend a thicker paste with lots of zinc, like Aquaphor Baby Fast Relief Paste."
Estée Lauder adds chatbot to e-commerce offerings
NEW YORK — Estée Lauder is expanding its omnichannel reach and its partnership with ModiFace by bringing a conversational lipstick advisor to its flagship brand’s e-commerce offerings.
With the chatbot, Estée Lauder shoppers can search for and virtually try on the full assortment of Estée Lauder’s lipstick shades, take a quiz that will provide personalized shade recommendations based on the shopper’s preferences and perform a search by color, allowing them to search for lipsticks based on any photo.
The new chatbot is the next step in Estée Lauder’s partnership with ModiFace, which started with the May rollout of augmented reality virtual try-on technology on the company’s e-commerce product pages. The chatbot will allow users to explore and interact with Estée Lauder’s Pure Color Envy Sculpting lipstick and its new Pure Color Love lipstick.
"We see Augmented Reality as an essential layer of interaction between beauty customers and brands,” ModiFace founder and CEO Parham Aarabi said. “Estée Lauder is among the leaders in embracing the notion of AR being used everywhere. We are very excited by the latest step in our partnership, and look forward with great excitement to the many steps that together we have in store for the near future.”
The ModiFace partnership is an extension of the company’s efforts to use technology to meet consumer needs by leveraging technology, Estée Lauder said.
“One of the key pillars of our partnership with ModiFace is the application of Augmented Reality and AI across all platforms where customers interact with our brand,” Estée Lauder global brand president Stephane de La Faverie said. “Messaging applications such as Facebook Messenger are the perfect platform for consumers to search, explore, try-on, and ideally purchase Estée Lauder products.”
Anyone with Facebook Messenger can access the chatbot through m.me/esteelauderlipartist.