Trident introduces Xtra Care gum with calcium
NEW YORK Cadbury Adams USA has added a new product to its Trident sugarless chewing gum line that helps replenish minerals in teeth.
Trident Xtra Care gum contains Recaldent, a type of milk-based calcium that strengthens tooth enamel and fills the small crevices that can develop into cavities. Cadbury Adams USA has exclusive rights to use Recaldent in chewing gum.
“Cadbury has an extensive history of developing innovations in chewing gums, and Trident Xtra Care represents a significant advance in the chewing gum category,” said Doris Tancredi, vice president of Regulatory and Emerging Science at Cadbury Americas. “Recaldent is a powerful ingredient that actually replenishes calcium and phosphate to remineralize and protect teeth by filling in the tiny crevices where cavities can form2. The result is that teeth become stronger and less vulnerable to future damage.”
Xtra Care gum is available in most drugstores. Suggested retail prices are $1.49 for single packs and $3.29 for multi-packs.
MillerCoors announces new top appointments
NEW YORK MillerCoors, a joint venture between SABMiller and Coors Brewing, has appointed Andy England as chief marketing officer.
England became chief marketing officer of Coors Brewing in January 2006 after stints as vice president and general manager of snacks at Hershey Foods and as category vice president at Cadbury Schweppes’ Dr Pepper and 7Up unit.
Miller Brewing chief executive officer Tom Long will become president and chief commercial officer of MillerCoors, while the new partnership’s chief-executive position will go to Molson Coors chief executive officer Leo Kiely.
The joint venture, which antitrust regulators approved Thursday, is expected to increase competition for Anheuser-Busch, the largest brewer in the U.S. and second largest in the world in terms of sales. Some industry experts have speculated that Anheuser-Busch could come under pressure to mount a similar venture with Belgian brewer InBev, according to Bloomberg. InBev replaced Anheuser-Busch as the world’s largest brewer in 2006.
Consumers get to vote on new Mountain Dew flavor
NEW YORK American voters don’t get to try out political candidates for a trial run, but things will be different for Mountain Dew drinkers.
PepsiCo, which manufactures Mountain Dew, will put three new flavors on shelves for a trial run lasting 12 weeks. The one that voters at www.dewmocracy.com like the best will remain. People in Los Angeles can also vote with a large billboard; after sampling the flavors, they can shoot a paintball at the one they like the best as a television shows a tug-of-war between the three flavors.
The test flavors are Voltage, with raspberry and citrus flavors, Revolution, with berry flavors, and Supernova, with strawberry and melon flavors. All three include ginseng.