Tria Beauty introduces eye wrinkle correcting laser
DUBLIN, Calif. — Tria Beauty introduced its Age-Defying Eye Wrinkle Correcting Laser on Wednesday in North America. The hand-held, FDA-cleared device treats fines lines and wrinkles around the eyes in two minutes daily.
The device uses non-ablative fractional laser technology to deliver microscopic laser beams that penetrate deep under the skin's surface to stimulate the body's cellular renewal process, according to the company.
Clinical studies saw the following results:
- 85% of study participants saw improvement in fine lines and wrinkles around the eyes;
- 88% reported a more youthful appearance than other products gave; and
- 83% reported smoother skin around the eyes.
"This expansion of our Age-Defying line allows us to broaden the consumer base in at-home, anti-aging lasers," Peter Wyles, president and CEO of Tria Beauty, said. "This is a fantastic little product that provides great results with short daily treatments at an affordable price. It's the perfect product for consumers who want dermatologist-recommended technology for fighting eye wrinkles but who prefer to do their treatments at home."
The Age-Defying Eye Wrinkle Correcting Laser is available for sale on the brand’s website and Sephora.com for $249. It expand its in-store and online distribution among premium retailers in September.
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ADA awards Hello toothpastes Seal of Acceptance
Montclair, N.J. — The American Dental Association last week awarded a Seal of Acceptance to the new blue raspberry, green apple and bubblegum toothpastes for kids, from Hello Products’s Naturally Friendly oral care line.
The seal acknowledges that all of Hello’s toothpastes meet the ADA’s guidelines for toothpastes that contain fluoride, and represents a sign of excellence in oral care products.
“We don’t believe you should have to compromise when it comes to products for your family,” Craig Dubitsky, the company’s CEO, said. “All of our toothpastes leave you feeling clean, polished and fresh without unnecessary artificial ingredients, plus the added bonus of amazing taste … And now that the entire Hello paste collection has the ADA Seal, there’s no question that it’s effective for the whole family.”
The toothpastes launched exclusively at select Target locations and Target.com, and are set to expand in retail distribution.
The three kids’ toothpastes and the new peach mango mint flavor for adults are the latest additions to Hello’s portfolio of its original three adult toothpastes, which received a Seal of Acceptance last year.
Hello’s line of toothpastes is vegan and does not contain artificial flavors, artificial sweeteners, dyes, preservatives, triclosan, or microbeads. The company instead sweetens the kids’ toothpastes with xylitol and stevia.