BEAUTY CARE

TRESemme launches new products for 2008

BY Antoinette Alexander

MELROSE PARK, Ill. Alberto-Culver’s TRESemme brand has announced the launch of several new products for 2008.

TRESemme is extending its Flawless Curls line with three new curl styling items.

  • Curl Reactivation Styling Mist, which rejuvenates and springs drooping curls back to life.
  • Curl Hydration Lotion Creme, a moisturizing, leave-in creme that hydrates hair and prepares it for curling.
  • Curl Definition Jelly, a lightweight, pliable jelly that both adds shine and creates strong curl definition.

In addition to these styling items, a Curl Moisturizing Shampoo and Conditioner will be added to the line in 32-ounce sizes. All five items will start shipping in January, with a television campaign to begin in March.

In 2007, TRESemme launched its Thermal Creations Styling line. Based on the fact that 74 percent of women use a blower dryer, and 22 percent of women use a flat iron regularly, TRESemme stated that it is adding to the line Thermal Recovery Shampoo and Conditioner for heat damaged hair. These items are 25 ounces, but will have the same height profile and pricing as the 32-ounce shampoos and conditioners. Items will ship in January, with a television campaign beginning April.

Targeting Hispanic consumers, the brand will ship in January its Proteccion Caida Shampoo and Conditioner. Proteccion Caida is fortified with multivitamins and protein to make hair 80 percent stronger after one use, with seven times less hair loss, according to the company.

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BEAUTY CARE

Mineralogie adopts eco-friendly practices

BY Antoinette Alexander

DALLAS Mineral-based cosmetics company Mineralogie is going green with new biodegradable packaging, rotating “work from home” hours and other eco-friendly practices.

“It’s essential for our industry and others to embrace eco-friendly solutions, and we feel that our healthy approach to cosmetics, combined with our corporate responsibility create a beautiful company,” stated Mary Van, owner.

The company has created new biodegradable packaging for its entire line. By 2008, its packaging will utilize 100 percent organic and/or recycled materials. Some of the packaging is made from corn, other boxes and product wraps are made from recycled papers that come from sustainable tree farms.

Mineralogie utilizes recycled packaging and boxes for shipments whenever possible, as well as milo grain biodegradable peanuts.

In addition, the company rotates “work from home” hours for employees to reduce car emissions. To reduce air pollution, the company has switched to Green Mountain Energy as its electricity provider. It buys recycled papers and reuses scrap paper at the office as note pads.

In addition, the light bulbs in the office are energy-efficient, and the company has purchased additional energy-efficient bulbs for employees to take home.

Going forward, the company plans to have 100 percent biodegradable product containers.

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Kathy Ireland to develop beauty line with E.L. Erman

BY Antoinette Alexander

LOS ANGELES Model Kathy Ireland has teamed up with E.L. Erman, which makes skin care products with natural ingredients and minerals from the Dead Sea, to develop a line of spa, face and body treatments.

Ireland, who founded the design and marketing company Kathy Ireland Worldwide, will serve as chief designer of all the products being developed under the partnership. They will be distributed as Kathy Ireland Spa, Kathy Ireland Home Spa and I.D. Solutions for Men.

The collections are expected to launch in select retailers and spas in early 2008.

“I returned last month from a visit to the Holy Land and am forever changed by the experience,” stated Ireland. “Skin care is a category I have worked on developing for over 20 years. These products, many containing minerals from the Dead Sea, are amazing to me. We are small, we are humble and we are excited.”

The head-to-toe line features select natural extracts and vitamins including a proprietary blend of Dead Sea minerals with a high magnesium concentration, evening primrose oil, shea butter, vitamins A, C and E, green tea, chamomile and rose hip oil.

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