BEAUTY CARE

TRESemmé develops Keratin Smooth, Platinum Strength hair care collections

BY Antoinette Alexander

NEW YORK — Hair care brand TRESemmé has expanded its portfolio with the new Platinum Strength and Keratin Smooth collections.

The new TRESemmé Platinum Strength Collection is a line of hair care products developed to fortify and strengthen hair, repairing up to two years of damage in five uses, the company stated. The collection includes Platinum Strength Strengthening Shampoo and Conditioner, Renewing Deep Conditioning Treatment and Strengthening Heat Protect Spray.

The Keratin Smooth collection is designed to transform hair, providing instantly smooth styles and frizz control that lasts up to 48 hours, the company stated. The collection includes Keratin Smooth Keratin Infusing Shampoo & Conditioner, Keratin Smooth Keratin Infused Heat Protection & Shine Spray and Keratin Smooth Keratin Infusing Serum.
 

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Kimberly-Clark names chief marketing officer

BY Antoinette Alexander

DALLAS — Kimberly-Clark, whose brands include Kotex, has named Clive Sirkin as VP and chief marketing officer, reporting to Tony Palmer, president of global brands and innovation.

Sirkin joined K-C in 2007 and has held a number of marketing leadership positions.

He spent the first part of his career in finance and operational roles. In 1989, Sirkin joined advertising giant Leo Burnett and spent the next 16 years in a variety of increasingly responsible roles, ending his time at the agency as group managing director of Leo Burnett Worldwide.

Prior to joining K-C, Sirkin consulted with consumer packaged goods firms and specialized in helping clients transform marketing processes to commercialize their brands more effectively and efficiently.

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Tria Beauty inks retail partnership with Sephora

BY Antoinette Alexander

 DUBLIN, Calif. — Tria Beauty has announced a new partnership with beauty retailer Sephora.

Sephora is previewing the newest innovation of the Tria Hair Removal Laser for acne and the company’s line of topical skin care products on Sephora.com. The Tria Hair Removal Laser 4X and SmoothStart Calming Gel will launch in select U.S. stores.

The Tria Hair Removal Laser 4X and the Skin Perfecting Blue Light use the same technology for in-office treatments to deliver professional results in the privacy and comfort of home, at a fraction of the cost, the manufacturer stated.

The SmoothStart Calming Gel, which keeps skin cool and comfortable and helps speed treatment with the Tria Laser 4X; the Skin Perfecting Foam Cleanser, which exfoliates and unclogs pores while removing makeup, oil and other impurities; and the Skin Perfecting Serum, which reduces discoloration, calms inflammation and unclogs and minimizes the appearance of pores, will be available at Sephora.


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