Treating furry friends to good health
Pet products have moved into the OTC aisles and even behind the pharmacy. Sales of pet supplies/OTC medicine are expected to reach $12.56 billion in 2012, according to the American Pet Products Association.
One of the key drivers of the category, according to Packaged Facts, is the growing population of pets with specialized health needs, especially senior and overweight dogs and cats.
But OTCs aren’t just for aging pets; consumers are lavishing more preventive care on their pets from the start. “We are keeping our pets longer and are looking to keep them healthier right from the beginning,” said Bob Vetere, president of the APPA. He expects sales of health-related products, treats and food to boom in the next few years.
Sales of remedies for joint care, behavior control and dental health have led category growth, according to Amy Malpocker, product manager of ENB Science, which manufactures True-Dose pet healthcare products.
Malpocker said that the aging pet population is driving sales of joint care products, while behavior OTCs are fueled by pet owners giving their pets OTCs to calm them during storms and to treat separation anxiety. The growth in dental care products is a result of the recent push from veterinarians to focus on good pet dental health.
The article above is part of the DSN Category Review Series. For the complete Pet Care Buy-In Report, including extensive charts, data and more analysis, click here.
NUT-rition in a jar
GLENVIEW, Ill. — Planters NUT-rition brand has entered the peanut butter category. NUT-rition peanut butter is nutrient-dense and a good source of energy, providing 6 g to 7 g of protein per serving and, depending on variety, at least five vitamins and minerals. The products have 0 g of trans fat per serving. The line — which includes Cinnamon Raisin Granola Nut, Banana Granola Nut and Berry Nut flavors — is available nationwide in 12-oz. jars, with a suggested retail price of $3.49 to $3.99.
Convenient hand-held items lead sales
Frozen food unit sales were up in the drug channel, outpacing unit growth in other channels, according to SymphonyIRI data.
Hand-held frozen foods are the stars of the category, according to Mintel. Frozen breakfast food dollar sales were up 3.6% in the drug store channel, according to SymphonyIRI data, for the 12 weeks ended Aug. 12. Frozen appetizers and snacks also had single-digit growth.
The article above is part of the DSN Category Review Series. For the complete Frozen Food Sell-Through Report, including extensive charts, data and more analysis, click here.