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Traditional Medicinals partners with RealCup on single-serve offering

BY Michael Johnsen

MISSISSAUGUA, Ontario — Traditional Medicinals herbal supplement wellness teas have chosen to partner with the RealCup brand for their launch into the fast-growing single-serve capsule format, the company announced last week. Mother Parkers Tea & Coffee, the company that owns and manufactures the RealCup brand, announced that it will produce two popular varieties of Traditional Medicinals teas in their patented RealCup capsule.
 
"We chose to launch our products in the RealCup brand of capsules because their unique FlavorMax filter delivers the high quality brewing required to help ensure our teas deliver their intended effect," stated Blair Kellison, Traditional Medicinals CEO. 
 
"The non-woven filter in the RealCup brand of capsules is different than anything that the competition offers," said Bill VandenBygaart, VP business development, Mother Parkers Tea & Coffee. "It allows more of the active constituents into the cup, ensuring authentic taste and, in the case of Traditional Medicinals, efficacy and functionality of their wellness herbal supplement tea blends."
 
Traditional Medicinals will make the new capsule format available in selected U.S. retail outlets across its Ginger Aid and Roasted Dandelion Root lines. Ginger Aid can help with occasional indigestion and nausea associated with motion, while Roasted Dandelion Root gently stimulates the liver and can support healthy digestion.
 
RealCup capsules are designed for use with K-Cup compatible single-serve brewers. 

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CCA Industries sells Mega-T weight-loss brand

BY Michael Johnsen

EAST RUTHERFORD, N.J. — CCA Industries last week announced that it has sold its weight-loss business, marketed under the Mega-T brand, to a group formed by Casla Partners Capital Fund I.
 
"The sale of the Mega-T brand represents an important step in strengthening our company's future performance by enabling us to focus resources behind our five core brands: Bikini Zone, Nutra Nail Treatments, Plus White, Scar Zone and Sudden Change," stated Richard Kornhauser, CCA CEO and president. "This transaction also relieves the company of a significant financial liability and allows the company to better support its brand advertising program to deliver new sales and profits. We believe that Mega-T is in the hands of capable and experienced weight-loss category managers, and we wish them the very best in their future endeavors." 
 
"Casla is excited to add the Mega-T brand to its growing portfolio of investments, an acquisition that builds on the firm's demonstrated core competency of acquiring, integrating and growing high equity businesses," said Jared Rochwerg, a partner of Casla. "Mega-T possesses strong brand equity and consumer awareness, while the efficacy of its products contribute to a healthy and active lifestyle. With the firm's proven operational and marketing expertise in the space, Casla is the optimal partner to support Mega-T in realizing its growth potential." 
 
Under the terms of the sale, the purchaser received all inventory, trademarks and other intellectual property rights related to the brand in exchange for assuming pre-closing liabilities for returns, markdowns and co-operative advertising deductions by the retailers up to a cap of $2.25 million.  
 
 

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Specialty pharmacy network ExceleraRx names president and CEO

BY Michael Johnsen

MINNEAPOLIS — ExceleraRx, a national specialty pharmacy network, last week named James Fox as its president and CEO, effective Sept. 1.
 
“Jim Fox is absolutely the right choice to serve as president and CEO of this innovative organization that’s leading the way in specialty pharmacy services,” stated Nick Barto, SVP Catholic Health Initiatives based in Englewood, Colo., who led the ExceleraRx board search committee. “Under Jim’s leadership, Excelera will effectively support its members in developing and operating specialty pharmacies that improve patient care and reduce the total cost of care.”
 
Fox, with more than 35 years of executive leadership experience in health care, has served as CFO for Fairview Health Services in Minneapolis, where he played a role in the start-up and operations of Fairview Pharmacy Services. Most recently, he has been partnered with national organizations, including Excelera, to develop innovative healthcare services.
 
“I have had the privilege of working with Jim for many years and the opportunity to see his leadership in action,” said Bert Zimmerli, the board chair of ExceleraRx and EVP and CFO Intermountain Healthcare. “His comprehensive knowledge of health care, relentless focus on results, and high integrity make him the ideal leader for the Excelera organization at this time.”
 
The Excelera network creates national-scale efficiency and negotiates on behalf of its member organizations to remove barriers to specialty drug access and monitoring. Patients and providers of Excelera network members benefit from a member-owned specialty pharmacy integrated into their care team that can easily access specialty pharmaceuticals and that knows the patient’s care plan.
 

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