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Tracey Belcourt joins Kraft Foods

BY Allison Cerra

NORTHFIELD, Ill. — Kraft Foods has appointed a new EVP strategy.

The company said Tracey Belcourt, who officially joins the company next month, will lead the strategy function and mergers and acquisition activities for Kraft’s global snacks company, Mondelez International, following the expected spinoff of Kraft’s North American grocery business on Oct. 1. In this role, Belcourt will report to Kraft Foods chairman and CEO Irene Rosenfeld, with responsibility for evolving and implementing the company’s growth strategy.

"Tracey is a highly accomplished corporate strategist with extensive background in consumer industries," Rosenfeld said. "She has broad international work experience throughout Latin America, Europe, Asia and Africa. She joins us at an exciting time, as we chart the course for our new global snacks company."

The appointment of Belcourt, who has been a partner at Bain & Co. in Toronto since 1999, completes the leadership teams of the two companies for the spinoff.

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Old Bay partners with Blippar

BY Allison Cerra

SPARKS, Md. — Old Bay has partnered with a smartphone and tablet application Blippar to offer consumers a new way to experience the brand.

Old Bay said when consumers download Blippar and "blip" Old Bay logos and packaging, it gives consumers access to 3-D interactive games, including Whack-A-Crab and Duckpin Bowling, as well as Old Bay recipes, such as snack mix, crispy wings, shrimp scampi and more. The brand’s launch of Blippar marks the first use of this technology in the U.S. consumer products sector.

"Old Bay is a brand that people are extremely passionate about," said Jill Pratt, VP marketing for McCormick, the parent company of Old Bay. "Through Blippar, we are able to provide Old Bay enthusiasts with engaging new digital content that allows them to further experience the brand. Blippar is extremely popular in Europe, and Old Bay is proud to be the first consumer product to use it stateside."

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Kmart offering savings for BTS season

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Kmart announced it is providing its customers with back-to-school offers.

Until Aug. 18, the retailer said its shoppers will receive 5% off new in-store layaway purchases and noted that online shoppers also can utilize online layaway or shop online and pick up items in stores. Kmart also said for the back-to-school season, its Shop Your Way loyalty program is offering the following deals:

  • Coupon for a free flu shot with a qualifying purchase of $100 or more between July 22 and Aug. 12. Appointments for flu shots must be made by Sept. 8 and coupons are redeemable between Sept. 23 and Oct. 20, while supplies last; and

  • Gas rewards coupon to save 10 cents, 20 cents or 30 cents per gallon at Speedway with qualifying purchases of $50 to $99.99, $100 to $149.99, and $150 or more, respectively. The deal, valid through Dec. 31, is applicable to a maximum purchase of 15 gallons. Restrictions and exclusions apply.

"Kmart understands shoppers are seeking value and convenience," Kmart interim chief marketing officer Andy Stein said. "Kmart is committed to helping manage back-to-school expenses by offering customers additional ways to pay, including five percent off of their layaways."

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