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Tostitos touts new ‘spokesbag’

BY Allison Cerra

PLANO, Texas — Tostitos is letting its namesake tortilla chips brand speak for itself through a new campaign.

The company’s "spokesbag," which appears in two videos hosted on YouTube and Tostitos.com, made its debut during the Tostitos-sponsored Fiesta Bowl college football game on Monday. The "spokesbag" is a talking Tostitos chip bag, complete with arms and a mouth.

The "spokesbag" campaign launch was in line with the brand’s partnership with Big Brothers Big Sisters. Last month, the brand hosted "Tostitos Fiesta in the Square," a football-themed party held in New York’s Times Square that was designed to benefit the organization.

Frito-Lay, the brand’s parent company, said the campaign will run through 2012 and bring the brand back to its roots as the "life of any party."

“For more than 30 years, the Tostitos brand has been about bringing fans together around the chip and dip bowl, and making any occasion a social celebration,” Frito-Lay VP marketing Justin Lambeth said. “This new campaign takes us back to our party heritage in a fun and unique way that we hope will spark even more social gatherings in 2012.”

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Jonathan Adler takes his designs to the toilet

BY Allison Cerra

DALLAS — Toilet paper brand Cottonelle has expanded its line of toilet paper roll covers with three new designs created by interior designer Jonathan Adler.

The three designs, which are part of Cottonelle’s spring collection, feature a variety of color and patterns in an effort to change consumers’ view on toilet paper.

"Part of my passion for design is taking everyday objects and turning them into eye-catching conversation pieces and, until now, toilet paper has been a relatively untouched canvas," Adler said. "So I was thrilled when Cottonelle approached me to design its spring collection of roll covers."

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Retailers pull infant formula off shelves ahead of any possible recall

BY Michael Johnsen

GLENVIEW, Ill. — So far two retailers — Supervalu and Walmart — have pulled lots of Emfamil Premium Newborn powdered formula before any recall has been issued after learning of an infant’s death this past weekend, according to published reports.

On Thursday, Mead Johnson responded with the following statement: "Our company recently became aware of an infant’s death in Missouri. This infant tested positive for Cronobacter, which is a microorganism commonly found in the environment and sometimes implicated in rare but serious illnesses in newborn babies. We were informed that the infant had been fed one of our products."

The FDA has not requested any recall, though the agency is testing the batch of formula consumed by the child with the assistance of Mead Johnson.  "All of our finished infant powdered products — including this batch — are tested for Cronobacter (Enterobacter sakazakii) prior to shipment. If an ingredient or a batch of powdered infant formula product is found to contain Cronobacter, it is rejected and not distributed," Mead Johnson stated.

"The batch of the product used by the child’s family did not show the presence of the bacteria when it was produced and packaged, and that has recently been reconfirmed from our batch records." 

The product is Enfamil PREMIUM Newborn 12.5-oz. powder with number ZP1K7G on the bottom of the can.

"We recognize that recent media stories may cause confusion and we apologize for that," the company added. "We are working with health authorities to support their efforts to identify the source or cause of the infant’s infection.  All the employees at Mead Johnson Nutrition wish to extend our heartfelt sympathy to the family."


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