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Tostitos looks to rescue parties everywhere with new website

BY Allison Cerra

PLANO, Texas — Tostitos has launched a new online resource in partnership with entertaining expert Courtney Dial-Whitmore.

Housed on Frito-Lay’s Facebook page, Tostitos Fiesta 411 is designed to provide consumers with ideas for planning and creating perfect at-home cantina-style parties, complete with the perfect snacks. The resource’s debut is in line with launch of the limited-edition Tostitos Thins tortilla chips, which are exclusively available at Target stores through mid-July.

"Tostitos knows how to party, so bringing the brand’s social flare together with an expert like Courtney Dial-Whitmore is the perfect way to prepare for a fun-filled summer," Frito-Lay North America senior director of marketing Christina Menendez said. "Combining expert party pointers with our new Tostitos Thins chips is a sure way to bring the fiesta home."

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PepsiCo partners with estate of Michael Jackson

BY Allison Cerra

PURCHASE, N.Y. — As part of its "Live for Now" global campaign that launched this week, PepsiCo announced on Thursday its exclusive global partnership with the estate of Michael Jackson.

The partnership coincides with the 25th anniversary of Jackson’s multi-platinum "Bad" album and record-breaking tour. As part of the partnership, Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited-edition can designs. Pepsi also will run contests in markets around the world, giving fans the opportunity to win such merchandise as a limited number of jackets inspired by the original "Bad" tour staff jackets and tickets to "Michael Jackson: The Immortal World Tour" by Cirque du Soleil. In the United States, Pepsi also will kick off a nationwide retail campaign that includes a limited-edition 16-oz. King of Pop Pepsi can, as well as initiate a retail, music-themed promotion later this month.

Michael Jackson had a longstanding relationship with Pepsi spanning more than 25 years. He starred in his first Pepsi campaign alongside his brothers in 1983, as part of the Pepsi "New Generation" campaign, followed by Pepsi’s sponsorship of the Bad tour. Most recently, Pepsi featured Jackson in the "Music Icons" commercial that premiered during "The X Factor" last year.

"Pepsi has always been at the forefront of pop culture, helping to shape the music landscape. This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson’s music in an engaging and very ‘now’ kind of way — it’s a model example of how Pepsi’s ‘Live for Now’ campaign can manifest itself in a way that resonates the world over," said Brad Jakeman, president of global enjoyment brands and chief creative officer for PepsiCo Global Beverages Group.

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So Delicious Dairy Free teams up with Drew Brees, Brittany Brees

BY Allison Cerra

EUGENE, Ore. — A maker of coconut and almond milk products has tapped a National Football League quarterback and his wife to spread the word about foods for households managing related allergies and sensitivities.

So Delicious Dairy Free said Drew Brees of the New Orleans Saints, along with his philanthropist wife Brittany, will be featured in numerous So Delicious Dairy Free promotions, including an online recipe contest that kicks off May 7 called "So Much to Love," which offers fans the chance to win great prizes each day for 30 days when they vote for their favorite recipes.

In addition to the promotion, So Delicious Dairy Free will raise funds for the Brees Dream Foundation, the couple’s nonprofit organization that raises money to advance research in the fight against cancer and provide care, education and opportunities for children and families in need. So Delicious Dairy Free said it has committed a minimum donation of $50,000 with an uncapped maximum donation during the promotion period (July and August), as the company will donate 0.75% of net sales from all So Delicious Dairy Free "ice cream" to the foundation.

"We’ve been fans of So Delicious Dairy Free products for years," said Drew Brees. "Having food allergies means we face many challenges in managing the food choices in our house – like finding foods that we can eat that are good for us and that also taste great. We hope to inform families who deal with food allergies that there are great food choices out there which will help you maintain a healthy diet and allow you to play at optimal levels … whether it be on the field or on the playground."

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