DALLAS —Frito-Lay continues its commitment to college football fans with a new, limited-edition football-shaped version of its classic tortilla chips. The game day-inspired chips’ hearty texture makes them naturals for dipping. The chips are available in 12-oz. bags and carry a suggested retail price of $3.99.
To promote the chips, Frito-Lay is rolling out college football-themed displays nationwide. In dozens of markets across the country, the displays are co-branded with local team logos as part of the Tostitos brand’s sponsorship of 37 college teams this year. The brand is a sponsor of the annual Fiesta Bowl.
Part of the brands’ promotional activity this year is a sweepstakes offering consumers the chance to win an array of prizes, among them two tickets to the 40th annual Fiesta Bowl in January.
Fig Food brings organic soups to retail
NEW YORK Fig Food’s line of 100% plant-based, organic- and kosher-certified soups are making their way to Whole Foods and other natural food stores.
Available in four ready-to-eat-varieties (Tuscan white bean, Umbrian lentil, Yucatan black bean, Gran Farro e Fagioli) and three condensed varieties (tomato, wheatberry and split pea), Fig Food’s soups are a delicious option for consumers seeking convenient choices that also are good for them, the company said.
Fig Food’s said in addition to its line of soups, the company will expand to other ready-to-eat meal options.
Planters gives Mr. Peanut a voice
EAST HANOVER, N.J. The iconic, silent spokesman of Planters is speaking for the first time in 94 years, thanks to the nut brand’s new marketing campaign.
Mr. Peanut will be featured in a series of stop-motion animation commercials that bring to life the “naturally remarkable” world of Planters. Lending his voice to Mr. Peanut for the Naturally Remarkable campaign is actor Robert Downey, Jr.
The first commercial debuted on Mr. Peanut’s Facebook fan page on Tuesday, which was set up during Mr. Peanut’s annual holiday party, giving the first glimpse into his personality and the things he cares about.