HEALTH

Topical analgesic 4Jointz hits market to relieve joint pain

BY Michael Johnsen

 SAN FRANCISCO – Beginning this fall, all those suffering from osteoarthritis, sports injuries, and everyday wear and tear will be able to find relief as 4Jointz, a natural over-the-counter cream, launches in the United States.

4Jointz is a clinically proven topical pain reliever that uses a novel, patented technology combining natural allantoin present in a standardized comfrey extract with tannic acid and eucalyptus oil as part of an herbal formula.

“In the US alone, over 60% of people over the age of 35 are living with joint pain,” stated Persis Anderson, CEO 4Jointz. “We made 4Jointz to help them heal safely, without the negative side effects of the current NSAIDs on the market.”

Their most recent clinical study at the Menzies Research Institute found that users who were directed to apply the cream three times a day for 12 weeks realized a significant increase in mobility and leg muscle strength, meaningful decrease in Paracetamol intake and an overall improvement in quality of life.

“Patients that have been taking various medications without success turn completely around after using 4Jointz cream,” commented spokesman Malcom Conway, a sports specialist. “I have a sports injury practice and have used it with professional athletes with huge success.”
 

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Bell Pharmaceuticals introduces Jet-Avert motion sickness tab

BY Michael Johnsen

BELL PLAINE, Minn.— Bell Pharmaceuticals on Wednesday added a new extension to its Jet line of products – Jet-Avert is a fast acting, easy-to-take motion sickness aid.  

The super-small mini tab helps provide all day protection from nausea, dizziness and vomiting, the company stated. Targeting the chronic user, Jet-Avert is available in 24 & 100 count sizes.  

The product will be supported with a national advertising campaign including cross-promotion with its Jet-Alert caffeine tablet, web advertising, social media and in-store promotions, the company stated.

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E-hydrate expands distribution through Walgreens and several c-store outlets

BY Michael Johnsen

LOS ANGELES – With a growing footprint at traditional grocery retailers, E-hydrate, the maker of natural Protein On-the-Go, recently secured distribution through Walgreens, which added E-hydrate's two flagship SKUs in the top locations across the country.

"Customers are now actively on the lookout for healthier choices when they're on-the-go," stated Jiam Kayser, E-hydrate chief sales officer. "Walgreens is right in line with our philosophy, and we're excited about the new focus on healthy food choices at Walgreens."

Providing an affordable product that is high in protein and low in sugar has long been the company's goal. To entice customers, E-hydrate is scheduled to run nation-wide promotions in Walgreens including an upcoming buy-one, get-one deal for the entire month of January.

Continuing the effort to establish a larger presence in the convenience channel, E-hydrate also landed deals with Kum & Go, TA TravelCenters and APlus at Sunoco. "There is a surging demand in these channels for natural protein snacks. It makes sense for us, and I think it's a perfect fit," Kayser said. E-hydrate's natural protein line is currently available at major high-end retailers, including GNC and Gelson's.

The company boasts "Modern Family" star Sofia Vergara as an equity partner and is also available in Target, which picked up three SKUs earlier this year.

 

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