BEAUTY CARE

ToothTunes adds two new brush lines

BY Antoinette Alexander

PAWTUCKET, R.I. ToothTunes from Tiger Electronics, which uses proprietary technology that encourages people of all ages to brush for two minutes, has introduced its new ToothTunes Junior and Turbo ToothTunes toothbrushes.

How ToothTunes work: The brushes feature patented sound transmission technology that transmits songs and music vibrations from the bristles, through the teeth, to the inner ear. Users will hear two minutes (the amount of time generally recommended by dentists) of music from some of today’s hottest artists.

New this fall is ToothTunes Junior specially designed for little hands and mouths. Each ToothTunes Junior toothbrush is edited with one minute of preschool-friendly music and encouraging phrases to motivate and congratulate little ones while they brush. Children will hear one motivational phrase as they begin to brush their teeth, another phrase in the middle of the cycle to encourage them, and one phrase at the end to reward them for brushing.

Turbo ToothTunes, available this spring, features new and improved sound technology. The collection includes such titles as Mily Cyrus as “Hannah Montana” and Rihanna.

The toothbrushes retail for about $9.99 each.

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Sally Hansen, Carmindy partner on new makeup collection

BY Antoinette Alexander

NEW YORK Sally Hansen has teamed up with makeup artist Carmindy from TLC’s hit show “What Not to Wear” to launch a new makeup collection known as Sally Hansen Natural Beauty Inspired by Carmindy.

Sally Hansen, which is now part of the Coty Inc. portfolio, joined Carmindy in Manhattan on Thursday to unveil the natural beauty line to beauty editors.

Drawing on her personal experience of bringing out the true beauty in real women, Carmindy helped develop the collection that includes products for eyes, lips and face. The Sally Hansen Natural Beauty Inspired by Carmindy collection will debut in April.

The products are formulated with minerals, natural extracts and active botanicals like soy, bamboo, papaya and mango. The products are paraben-free.

Products in the line include Luminizing Face Primer, Fast Fix Concealer, Truly Translucent Loose Powder, Instant Definition Eye Shadow Palette, Sheerest Cream Blush, Sheerest Cream Bronze, Natural Shine Lip Gloss and Moisture Plump Lip Balm.

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Beauty.com partners with designer Jenni Kayne

BY Antoinette Alexander

BELLEVUE, Wash. Beauty.com, which is a subsidiary of drugstore.com, has tapped fashion designer Jenni Kayne to create a bag that doubles as a cosmetics case or clutch.

Customers receive the limited-edition designer bag, filled with 12 product samples from such brands as L’Occitane, Seikisho and Urban Decay, with a purchase of $75 or more on the Beauty.com Web site.

The online beauty destination first partnered with Kayne in 2007, providing gift bags for the guests at her collection’s presentation during New York City’s Fashion Week.

Subscribers to the Beauty.com Beauty Bulletin will receive an e-mail exclusive opportunity to make an advance purchase on March 11. The promotion will be available to the general public on the Beauty.com home page, while supplies last, beginning March 13.

During the spring, Kayne also appears in several Beauty.com site features, including makeup how-tos.

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