BEAUTY CARE

Too Faced introduces ‘guilt free’ gloss

BY Antoinette Alexander

NEW YORK Too Faced Cosmetics is looking to fuse beauty and fitness into one tube with the launch in January of its new Too Faced Fuze Slenderize Guilt Free Gloss.

Touted as the first lip gloss on the market to combine beauty and fitness benefits, the product offers the same fruit flavors and ingredients found in the Fuze Slenderize energizing beverages. Launched in 2001, the Fuze beverage is owned by Coca-Cola.

According to the company, application of the gloss will help suppress one’s appetite for food. It is available in three flavors also found in the Fuze Slenderize line including Dragonfruit Lime, Strawberry Melon and Blueberry Raspberry.

The gloss is available at Sephora and retails for $18.50.

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Gillette, Palomar extend decision schedule for light-based hair removal device

BY Antoinette Alexander

BURLINGTON, Mass. The Gillette Co. and Palomar Medical Technologies, a developer of light-based systems for cosmetic treatments, have reached an agreement to extend the launch decision of a home-use, light-based hair removal device for women and have agreed to negotiate new terms.

The date has been extended to no later than Feb. 29, 2008. Under the existing agreement entered into by Palomar and Gillette in February 2003 and as amended and restated in February 2007, Gillette had until Jan. 7, 2008 to make the launch decision. The companies have agreed to enter into negotiations for a new agreement to replace the existing one.

The goal of the new agreement is to enable the parties to continue to work together to fully capitalize on the market potential, the companies stated. It is anticipated that a new agreement would include the release of Palomar from exclusivity and the retention by Gillette of non-exclusive rights to Palomar’s technology and intellectual property. In return, Palomar anticipates that there would be a reduction in the percentage of net sales that Gillette pays to Palomar and a change from annual payments to reduced calendar quarterly payments for a certain period. If the parties do not agree, the existing agreement could be terminated.

Designed specifically for use in the home and based on more than a decade of research, the consumer light-based hair removal device marks a breakthrough in the aesthetic device industry and is the first light-based hair removal device to receive a 510(k) OTC clearance from the FDA, according the companies.

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VIOlight introduces iZAP toothbrush sanitizer

BY Antoinette Alexander

ELMSFORD, N.Y. VIOlight has extended its line of toothbrush sanitizing products with the introduction of the iZAP toothbrush sanitizer.

Battery-operated and made to accommodate a single toothbrush, the iZAP is ideal for use at home, office or travel. The sanitizer uses ultra-violet germicidal technology that promises to destroy up to 99.9 percent of bacteria that harbor on the toothbrush, according to the company.

How it works: Insert the rinsed toothbrush into the iZAP case and close the top to activate the sanitizing UV light. Ten minutes later the cycle shuts off automatically and the toothbrush is sanitized, dry and ready to use. It works with all manual and most electric toothbrush heads.

The product is available in three colors and a free toothbrush is included in each pack, which has a suggested retail price of $19.95. The iZAP is sold in single peggable units or in a 12-pack POP display that communicates its message in a 5-second read.

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