BEAUTY CARE

Too Faced announces partnership with private equity firm

BY Antoinette Alexander

LOS ANGELES — Beauty brand Too Faced Cosmetics has announced a new investment partner, Weston Presidio.

“We never considered bringing on a partner until recently,” stated Too Faced co-founder Jerrod Blandino. “We realized we had reached an elevated level of success but that there are an incredible number of growth opportunities still ahead. With availability in over 1,200 stores in the United States and 500 internationally, Too Faced has great opportunities to expand internationally, online and with our current retail partners. To take advantage of all of this, we decided to lock arms with an experienced group that shares the same vision and passion for Too Faced. Weston Presidio was the perfect fit.”

Added Jeff Mills, partner at Weston Presidio, "Our firm has invested in some of America’s leading high-growth consumer brands, such as Fender, JetBlue and Jimmy John’s. Too Faced embodies what we look for in these "cult" brands: an extremely loyal consumer following, a high-quality product and a differentiated, emotionally connected brand. We look forward to helping Too Faced build upon its impressive momentum." 
 


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Former Revlon head joins Saks’ board of directors

BY Antoinette Alexander

NEW YORK — Former Revlon executive Jack Stahl has been appointed to Saks’ board of directors, effective Jan. 16. He also will serve on the audit committee of the board.

Stahl has more than 30 years of management, finance, and consumer products experience and currently devotes his time primarily to serving on both corporate and not-for-profit boards and advisory work. From 2002 through 2006, he served as president and CEO of Revlon. Prior to joining Revlon, Stahl spent more than 20 years with Coca-Cola. He joined Coca-Cola in 1979 and moved through the ranks in the company’s finance department, becoming CFO at the age of 36. Subsequent to that, he held various operational roles of increasing responsibility, eventually serving as president and COO of the then-$20 billion consumer soft drink company. He began his career at Arthur Andersen.

Stahl also serves on the boards of directors of Dr Pepper Snapple Group, Coty and Delhaize Group.

The company also announced that Ronald de Waal, chairman of WE International, B.V., a Netherlands retail and fashion company, and Christopher (Chris) J. Stadler, managing partner of CVC Capital Partners, both resigned from the company’s board, effective Jan. 16, each citing that their future schedules were not likely to allow sufficient time to devote to their Saks board responsibilities.

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The top promoted brands of 2011 revealed

BY DSN STAFF

SOLON, Ohio — An analysis conducted by ECRM of retailers’ ad circulars during 2011 showed some familiar names dominated the list of top promoted brands and revealed some interesting movements among others.

The ECRM report showed use of circular print ads grew by 5.5% in 2011 despite increased activity overall in the areas of online, mobile and social.

“The printed circular remains the core method of how retailers communicate value to consumers, and it’s clear that most top brands have increased their use of circular ads in 2011,” ECRM VP industry insights Tom Pirovano said.

Among the highlights of the report:

  • The top promoted fresh/frozen/perishable brands revealed significant shifts in ad support. While Oscar Mayer (No. 1) and Tyson (No. 2) retained the top two spots, Yoplait rose to No. 3 from No. 8 in 2010. Johnsonville rose from No. 13 in 2010 to the No. 5 promoted perishable brand. Kraft was the only brand ranked among the top 20 promoted dry grocery and perishable brands.

  • Among health and beauty care brands promoted by retailers, Crest and Dove ranked No. 1 and No. 2, respectively. Neutrogena jumped to No. 3 from No. 8 in 2010. The rollout of Allegra one year ago included strong support in retailer circulars leading to its No. 9 ranking among HBC brands.

  • Bounty (No. 1) and Tide (No. 2) lead the top promoted nonfood grocery brands, while Kleenex moved up one spot from No. 4 to No. 3, replacing Charmin (No. 4). Procter & Gamble brands received more retail ad support than any other manufacturer while P&G ad block counts increased by 18% versus 2010.

  • Across all categories, five of the top 10 promoted brands were electronics and appliances: Samsung (No. 1), LG (No. 2), HP (No. 3), GE (No. 4), and Sony (No. 5).

  • Private-brand ad counts grew by 2.7% in 2011, failing to keep pace with overall growth in circulars ads. Across all retailers and categories, private brands declined from 18.8% to 18.3% of total retail circular ad support.

To arrive at these results, ECRM looked at retail ad support measured in weighted retail ad block counts for 119 top U.S. and Canadian retailers across channels. Ad support reflects the 52-week period ended Dec. 31, compared with the prior year.

Click here to view more details.

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