BEAUTY CARE

Tone introduces body wash

BY Antoinette Alexander

NEW YORK — Tone, a Henkel brand, next month is launching its new Tone Vino moisture body wash with crushed grape and shea butter.

The new body wash is a cream-based formula infused with notes of crushed grapes, shea butter and vitamin E to moisturize skin. The suggested retail price is $3.99 for an 18-oz. bottle.

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BEAUTY CARE

Salon Grafix’s spray protects hair from extreme heat

BY Antoinette Alexander

AUBURN HILLS, Mich. — Hair care company Salon Grafix has announced that it will be releasing in the spring its new 450 Maximum Heat Protect spray to help protect hair from the extreme heat of such styling appliances as flat irons, blow-dryers and curling irons.

According to the company, it is the first-ever 450-degree thermal protection spray in the industry, and it’s suitable for all hair types. To use: spray the 450 Maximum Heat Protect spray evenly throughout hair before styling.

The key to the 450 Maximum Heat Protect spray is the ingredient VP/DMAPA acrylates copolymer. It’s a patented polymer that is designed to deliver hold and conditioning effects to hair. According to the company, it significantly minimizes damage caused by hot irons that can reach up to 400 to 450 degrees Fahrenheit.

Retailing for $6.99, the product will be available at all CVS and Rite Aid locations nationwide.

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Coty inks fragrance deal with Heidi Klum

BY Antoinette Alexander

NEW YORK — Celebrity and supermodel Heidi Klum has teamed up with Coty to develop and market her own signature fragrance called Heidi Klum Shine.

The fragrance is expected to launch in fall 2011. The fragrance will be distributed worldwide and will be managed by the Coty Beauty division.

Marketing plans for the fragrance currently are in development, and the company is expected to reveal additional information closer to the launch.

"We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance," stated Bernd Beetz, Coty CEO. "Heidi is an international powerhouse and role model, and her fragrance will bring her even closer to her adoring fans around the world. Heidi’s natural beauty radiates from the inside out and is the perfect addition to the Coty family."

Beginning her career as a model and cover girl, Klum has gone on to create an extensive portfolio, including designing an activewear collection called Heidi Klum for New Balance, sold exclusively on Amazon.com, and executive producing and hosting three TV shows: "Project Runway" and "Seriously Funny Kids" on Lifetime, and "Germany’s Next Top Model by Heidi Klum." She also has served as artistic adviser and the face of European cosmetics company Astor, among other projects.

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