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Tom’s of Maine teams up with TerraCycle for recycling initiative

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural oral and personal care products, has partnered with TerraCycle, a recycling and upcycling company, to give a second life to product packaging with the launch of the Tom’s of Maine Natural Care Brigade. 

This free collection program enables consumers to keep packaging from all Tom’s of Maine products and other brands out of landfills. To celebrate the launch, the company has announced the Tom’s of Maine Less in Landfills Sweepstakes, through which Brigade participants can earn $1,000 for the non-profit or school of their choice.

The Tom’s of Maine Natural Care Brigade accepts toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand. For each piece of packaging collected and sent in, the collector earns points that can be put toward charity gifts or converted to cash and paid to any school or non-profit organization. Any individual, family, group or school can join for free at TerraCycle.com and all shipping costs are pre-paid.

Through the Less in Landfills Sweepstakes, Tom’s of Maine Natural Care Brigade leaders have up to three chances to earn even more money for their school or charity. Each shipment from a Brigade location received before Nov. 30 will count as an entry into the sweepstakes to win $1,000, with a maximum of three entries per Brigade location.

"At Tom’s of Maine, one of our core values is to make packaging as recyclable as possible. We do this directly with our own packaging innovation and standards, but we also invest in partnerships like TerraCycle to help eliminate packaging waste," stated Susan Dewhirst, goodness programs manager at Tom’s of Maine. "Our partnership with TerraCycle helps us connect with others who care passionately about taking care of the planet."

TerraCycle collects more than 50 different kinds of products and packaging through its Brigade programs, which are open to any individual or organization. It has already kept more than two billion pieces of trash from going to the landfill, and with its partners, dispersed almost $4.5 million to charity.

 

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Doug Long receives Harold W. Pratt Award for commitment for pharmacy

BY Antoinette Alexander

DENVER — Concluding the National Association of Chain Drug Stores Pharmacy and Technology Conference on Tuesday evening, NACDS bestowed its highest honor — the Harold W. Pratt Award — to industry leader Doug Long.

Long’s dedication to pharmacy spans four decades, with the last 23 years spent at IMS Health implementing health databases, fostering relationships with manufacturers and associations and developing new products. Long is most recognized for his annual Industry Year in Review, showcasing the trends and forecasts in the U.S. market. He is a frequent speaker for industry groups, including NACDS. Prior to his role at IMS Health, Long served in various sales and marketing capacities for Nielsen Market Research.

Harold W. Pratt — for whom the award is named — dedicated himself to many years of service at Walgreens, becoming the industry’s first director of professional services. Over the course of his 43 years of service to Walgreens, Pratt came to be recognized as the “Dean” of pharmacy professional service directors and worked to grow and promote pharmacy operations. Pratt also served as chairman of the first NACDS Pharmacy and Technology Conference.
 
The annual award that is named for Pratt, established in 1985 by the NACDS board of directors, recognizes individuals whose activities have contributed to the promotion, recognition and improvement of the practice of pharmacy within the chain drug industry.

“Doug Long has earned a reputation as one of the foremost ‘go-to’ sources when it comes to the numbers and trends behind this industry,” NACDS president and CEO Steve Anderson said. “Doug has built a reputation of synthesizing the latest industry information and forecasting ‘what’s next’ in ways that helps stakeholders understand what it means for their day-to-day businesses.  NACDS is honored to bestow the distinguished Harold W. Pratt award upon Doug Long and we thank him for his continued service to pharmacy.”


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Nielsen: Intent to buy food, beverages online continues to grow

BY Allison Cerra

NEW YORK — Global consumers’ intent to buy food and beverages online has jumped 44% in two years, and more than one-quarter (26%) said they planned to purchase food and beverage products by way of a device with Internet access — such as a computer, mobile phone or tablet — in the next three to six months, according to Nielsen.

The "Nielsen Global Survey of Digital’s Influence on Grocery Shopping," which polled more than 28,000 consumers in 56 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America, noted that 61% of global respondents indicated using the Internet for grocery shopping research in the past month, such as checking prices or reading a consumer review. Additionally, 45% used the Internet to get information about a grocery product; 43% searched for deals; 33% read a grocery retailer’s promotional circular/flyer; 33% looked for coupons; 26% browsed a manufacturer website; 18% provided feedback through social media and 11% used a digital shopping list.

"While nonconsumer packaged goods products, such as clothing, books and consumer electronics report the highest penetration for digital shopping intentions, online influence for CPG products is clearly growing," Nielsen strategic initiatives president John Burbank said. "Marketers need to determine which consumers are embracing digital for their grocery shopping needs so they can focus on the right shoppers with the right digital strategies to improve consumers’ online experience."

When it came to the length of time respondents conducted grocery shopping-related activities on a connected device, nearly half (47%) reported spending at least 25% of their total research time for grocery shopping-related activities on a connected device, while 23% indicated spending at least half their research time on the Internet. For those respondents who said they used the Internet for grocery shopping-related activities, more than half (63% to 91%, depending on type of activity) of global respondents did so weekly or monthly. One-third of global respondents indicated using the Internet daily to conduct research (37%), provide feedback via social media (33%), look for deals (31%) and search for product information (31%).

"Online shopping delivers key attributes shoppers demand, such as convenience, value and choice," Burbank said. "However, the Internet and more specifically e-commerce, will be successful to varying degrees of impact on consumer packaged goods depending on the product category. For these CPG categories, shoppers are more likely to adopt a multichannel approach, where online shopping becomes a supplement to traditional brick-and-mortar retailing."

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