Tom’s of Maine Simply White toothpaste earns ADA’s Seal of Acceptance
KENNEBUNK, Maine — Tom’s of Maine has announced the launch of its new natural Simply White fluoride toothpaste, which contains no bleaching agents or artificial flavors.
Simply White has earned the American Dental Association Seal of Acceptance, a first for any natural whitening toothpaste, according to the manufacturer.
Simply White toothpaste combines three naturally sourced silicas that combine to remove surface stains. Simply White, like all Tom’s of Maine products, has no artificial preservatives, animal ingredients or animal testing.
"We know that over time the original white of your smile can fade," said Ellen Saksen, oral care associate brand manager at Tom’s of Maine. "We carefully crafted Simply White to gently bring back the natural beauty of your smile and to offer a whitening alternative to products that rely on bleaching. We hope this natural option gives people the confident smile they want backed by our rigorous testing and the acceptance of the American Dental Association."
Simply White is available at retailers and online in Clean Mint and Sweet Mint flavors. The suggested retail price is $4.99 for a 4.7-oz. tube. The product with the ADA Seal of Acceptance will begin arriving in stores in July.
Naturally Fresh Deodorant Crystal makes its way to Sunflower Farmers Market
POMPANO BEACH, Fla. — Sunflower Farmers Market, a chain of 33 grocery outlets, now is carrying an array of TCCD International’s Naturally Fresh Deodorant Crystal products.
Sunflower Farmers Market customers can find 10 Naturally Fresh Deodorant Crystal products in stores, including roll-ons, spray mists and crystal sticks. The natural and organic retailer is offering Naturally Fresh Deodorant Crystal products at discount prices throughout this month.
Naturally Fresh Deodorant Crystal’s all-natural ingredients are designed to provide 24-hour, nonstaining hypoallergenic protection. The products work by killing odor-causing bacteria while permitting the pores to excrete toxins naturally. The Naturally Fresh Deodorant Crystal products available at Sunflower Farmers Markets are:
Fragrance-free spray mist;
Ocean Breeze spray mist;
Blue crystal twist-up stick with aloe vera;
Peach crystal twist-up Stick with aloe vera;
Wide crystal twist-up stick with aloe vera;
Tropical Breeze roll-on;
Ocean Breeze roll-on; and
MiniStick with aloe vera.
Sunflower Farmers Markets can be found throughout Colorado, Texas, California, New Mexico, Nevada, Arizona and Utah.
CoverGirl, LeSportsac unveil cosmetic bag collection
NEW YORK — Pat McGrath, makeup artist and global creative design director for Procter & Gamble’s CoverGirl brand, has teamed up with LeSportsac for the second year in a row. This time, they’ve collaborated on an eight-piece pro-inspired cosmetic bag collection.
"Between [fashion] shows, my team does not have a moment to second-guess where they’ve packed even just a single shade of lipstick. For this year’s LeSportsac collection, I incorporated some of the same techniques for product organization that we use backstage," McGrath said. "For the 2011 collection with LeSportsac, I was inspired by the shade palette and sleek bullet of CoverGirl LipPerfection lip color; it’s one of my backstage essentials."
Last year, the limited-edition collection featured two styles inspired by CoverGirl LashBlast length mascara.
The eight-piece collection will feature never-before seen styles, shades and prints from LeSportsac inspired by CoverGirl LipPerfection lipcolor. The styles range in size from the small "Kiss Case" ($25) that is designed to hold five shades of LipPerfection to the large "Professional Carry All" tote ($120) that can fit the seven other pieces of the collection for convenient makeup travel.
Each bag will be produced with a "Pat McGrath for LeSportsac" label sewn into the lining and a detachable CoverGirl hangtag featuring custom beauty looks and application tips from McGrath.
The collection will be sold at LeSportsac boutiques and on LeSportsac.com beginning in June 2011 and a coupon for CoverGirl LipPerfection lip color will accompany each purchase.