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Tom’s of Maine kicks off annual program to help fund nonprofits

BY Antoinette Alexander

KENNEBUNK, Maine — Natural personal care manufacturer Tom’s of Maine is once again holding its 50 States for Good program, which celebrates and rewards nonprofit organizations committed to meaningful change and work that addresses local needs.

Anyone who is energized by the work of local nonprofit organizations can nominate their favorite for a chance to share in $150,000 in funding. Fifteen organizations will be awarded $10,000 each, as determined by a public vote in September. Nominations can be made at 50statesforgood.com through July 8 via a short essay.
 
This year’s program presents individuals with an opportunity to help their favorite nonprofit organization secure funding. Fifty-one finalists — one from each state and the District of Columbia — will be chosen by a panel of independent judges from the pool of nominees and the public will vote for the winners.

"For the first time, we’re inviting any individual who’s passionate about a nonprofit to make a nomination," stated Susan Dewhirst, public relations and goodness programs manager at Tom’s of Maine, of the program that is now in its fifth year.  "The best part is we’ve made it easy for anyone to give back to their community by nominating their favorite nonprofit."

In past years, Tom’s of Maine has funded 50 States for Good projects that have built community playgrounds, maintained sustainable nature trails, provided shelter and food for the homeless and cared for animals, among many other initiatives.

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Coty appoints Catherine Walsh SVP corporate communications

BY Antoinette Alexander

NEW YORK — Coty has appointed longtime company executive Catherine Walsh to fill the newly created position of SVP corporate communications.
 
"Catherine Walsh has been a key force in creating and developing the American portfolio of Coty Prestige since she began with us in 2001," stated Michele Scannavini, CEO of Coty. "Her passion for all forms of beauty, her natural curiosity and her unique marketing capabilities have all contributed to the growing success of Coty Prestige over the past decade, and they are just some of the characteristics that make me confident in her ability to take on this new role."
 
In her new position, Walsh has been charged with promoting Coty’s corporate image, implementing effective financial communication, piloting Coty Cares, developing digital capabilities and leading internal communications. Serving under her to help achieve those goals is a cross-divisional team that will include representatives from the departments of corporate public relations, corporate sustainability, global digital and employee communication.
 
Walsh’s achievements in her tenure at Coty include reigniting the celebrity fragrance model by establishing a long-standing collaboration with Jennifer Lopez, inventing new concepts and brand territories with Marc Jacobs and Balenciaga, and bringing mega-brands such as Calvin Klein to new heights. She sits on the Fashion Institute of Technology’s Industry Advisory Board and the Board of Directors for the Chinati Foundation.

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More than 400 ponytails donated to P&G’s Pantene Beautiful Lengths program

BY Antoinette Alexander

CINCINNATI — Procter & Gamble hosted its third ponytail donation event this week in support of the Pantene Beautiful Lengths program. P&G employees, their family and friends and the local community gathered in the Tower Gardens at the P&G general offices to donate more than 400 ponytails to benefit the cause, which creates free real-hair wigs for women undergoing cancer treatments.

Several guests of honor were present to support those who participated, including one of WCPO’s “Good Morning Tri-State” news anchors Kathrine Nero, who shared her personal story. P&G employee Julie Noe also shared her journey, and cut her six-year old daughter Bella’s ponytail, which was donated to the program. Hair styling was provided by more than 30 local hair stylists who volunteered their time to help cut and style the hair that was donated.

The event once again kicked-off the countdown to the second National Donate Your Hair Day, which is taking place on Sept. 7 to benefit the Pantene Beautiful Lengths program. Pantene and Seventeen magazine are partnering again to continue this annual day of giving where people nationwide are encouraged to cut and donate their hair.

Created in 2006, Pantene Beautiful Lengths inspires people to grow, cut and donate their hair to create free, real-hair wigs for women who have lost their hair because of cancer treatments. To date, Pantene Beautiful Lengths has received nearly 500,000 hair donations from men, women and children. The American Cancer Society distributes the wigs through their nationwide network of wig banks at no cost. Since the start of the program, 28,000 real-hair wigs have been provided to female cancer patients.

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