BEAUTY CARE

Tom’s of Maine develops new Naturally Dry antiperspirant line

BY Antoinette Alexander

KENNEBUNK, Maine — Tom’s of Maine, a maker of natural personal care products, has introduced its new Naturally Dry antiperspirant line, which is positioned as the first antiperspirant stick made entirely with sustainably sourced ingredients derived from plant and mineral sources, and without artificial fragrances, preservatives and silicones.

Tom’s of Maine new Naturally Dry performs to the same Food and Drug Administration standards for wetness protection required for all underarm antiperspirant products. This 24-hour odor protection formula also contains olive leaf extract and natural fragrance. Naturally Dry antiperspirant is available in both unscented and Natural Powder scent and is 100% recyclable from canister to cap, through the Gimme 5 recycling program.

"Feeling fresh and dry is critical to our sense of confidence every day, so we spent years developing a formula that delivers the same wetness protection as conventional brands but made entirely of ingredients derived from plants and mineral sources," stated Peter Bright, marketing director at Tom’s of Maine. "Some antiperspirants may feature only one or two natural ingredients so it’s important to read the label. After years of development and testing, we feel women can finally make a change for good with Naturally Dry antiperspirant."

Tom’s of Maine gives 10% of its profits from all of its products to charitable organizations that support human and environmental goodness.

Tom’s of Maine Naturally Dry antiperspirant is available nationwide starting in February 2012 at a suggested retail price of $4.79.

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Prestige officially acquires 15-of-17 GSK legacy brands

BY Michael Johnsen

IRVINGTON, N.Y. — Prestige Brands on Tuesday announced that it has completed its previously announced purchase of 15-of-the-17 brands it agreed to acquire from GlaxoSmithKline.

Prestige did not identify the two brand acquisitions not yet completed.

The former GSK brands represent approximately $200 million in annual revenues, which is projected to push Prestige annual revenues above $600 million, Prestige stated in an investor presentation in December.

Among the brands the company agreed to acquire in December are the BC, Goody’s, Stanback and Ecotrin brands of pain relievers; Beano, Gaviscon, Phazyme, Tagamet and Fiber Choice gastrointestinal brands; the Chap-et lip balm; the Debrox earwax removal brand; the Massengill feminine hygiene product; the antiseptic oral cleanser Gly-Oxide; R&C Shampoo; the pediculicide Kwellada-P; and the Sominex and Nytol sleep aid brands.


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Acosta acquires Griffin to form AMG Strategic Advisors

BY Michael Johnsen

JACKSONVILLE, Fla. — Acosta Sales and Marketing on Wednesday announced it has completed the acquisition of Griffin Strategic Advisors and will form a new business unit called AMG Strategic Advisors.

“We are pleased to announce that Griffin is joining forces with us,” Acosta president and CEO Robert Hill said. “Griffin’s capabilities in growth strategy, brand positioning, shopper and marketing insights, and operational consulting nicely dovetails with AMG’s rich insight and data analysis capabilities. This acquisition will enable us to leverage and expand our consulting capabilities to better serve our clients.”

AMG Strategic Advisors will be led by Griffin’s co-founder and CEO Carrie Shea, who will report to Acosta chief marketing officer and AMG Strategic president Ramin Eivaz.

Griffin will continue to use the Griffin Strategic Advisors name for non-consumer packaged goods clients and industries.


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