BEAUTY CARE

Tom’s of Maine creates ‘Goodness Report’ to increase communication with consumers

BY Rebecca Haughey

KENNEBUNK, Maine — Tom’s of Maine on Friday announced the launch of Goodness Report, a new way for consumers to learn more about the company’s ingredients, packaging, waste, water, energy and community.

"Our company has been dedicated to human, healthy and environmental goodness since we were founded 43 years ago," said Tom O’Brien, CEO of Tom’s of Maine. "This report is one way we’re trying to increase awareness around what we do, and it’s an invitation for others to tell us which key goodness area we should focus on most to make a lasting, positive impact."

The Goodness Report is a new way for Tom’s of Maine to share information about its story and values-based business practices in greater detail than in the past, O’Brien said.

The new resource features benchmarking completed in 2011, an update on projects supported in recent years and a goals tracker for 2015 and beyond. The Report also invites consumers to prioritize which goodness area matters most to them. The company will take the public’s top pick and increase focus in this area.

For more information, visit TomsofMaine.com/GoodnessReport.

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Hair-removal device wins ‘Most Innovative Product’ award from multichannel retailer HSN

BY Alaric DeArment

ORANGEBURG, N.Y. — Multichannel retailer HSN has named no!no! Hair as the "Most Innovative Product" at its third annual HSN Partner Recognition Gala, manufacturer Radiancy said Friday.

The device uses heat to crystalize and allow for safe removal of hair without the use of chemicals and, the company said, with no mess and no pain. Since launching the product with HSN, Radiancy, a subsidiary of PhotoMedex, has sold more than 260,000 devices to HSN customers and more than 4 million worldwide.

"With the assistance of Skip Borghese, HSN continues to be a strong partner for us, and we are honored to win the ‘Most Innovative Product’ award that recognizes our innovative and best-selling product," PhotoMedex CEO Dolev Rafaeli said. "Our partnership with HSN is one of the drivers behind the retail success of no!no! Hair, and we look forward to building and growing in the future."

No!no! Hair was selected from among 200 nominees, out of 1,200 eligible partners. The award ceremony took place at the Vinoy Resort and Golf Club in St. Petersburg, Fla.

 

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Anti-aging products target women 50+

BY Antoinette Alexander

NEW YORK — Mass market beauty brands are increasing their focus on serving the skin care needs of post-menopausal women as evidenced by several new launches in the pipeline.

Lumene, a European skin care and cosmetics brand from Finland, has developed Complete Rewind, a new anti-aging skin care line that leverages anti-glycation technology. The line is especially geared toward women ages 50 years and older. The line hits retail in June/July.

In addition, Vichy Laboratoires, a French beauty brand, is expanding its Neovadiol range, which is for women 50-plus, with the new Neovadiol Gf Lip & Eye Contours and Neovadiol Lumiere BB Cream. They are available beginning in April.

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