Tom’s of Maine to air free online chat series in conjunction with new toothpaste, mouthwash line
KENNEBUNK, Maine To celebrate the launch of its new Wicked Fresh! toothpaste and mouthwash line, Tom’s of Maine has developed a free online chat series open to the public dubbed “Wicked Fresh! Wednesdays.”
As reported in June by Drug Store News, the new Wicked Fresh! toothpaste is the first to feature the company’s patent-pending, flavorless botanical licorice root extract combined with natural mint flavor oils to help banish bad breath. The Wicked Fresh! mouthwash is powered by naturally sourced mineral zinc oxide and is nonalcoholic. The toothpaste has a suggested retail price of $4.29 and the mouthwash is $4.99. The chat series is part of the product launch, which also includes a partnership with the Tony Award-winning Broadway musical “Wicked.”
The chat series, hosted on the Tom’s of Maine Facebook page, will air Wednesdays during the month of September and kicks off with actor Peter Facinelli of the “Twilight” series; followed by Mandy Gonzalez, star of “Wicked” on Broadway; green-living expert Sophie Uliano; and fashion designers Stewart+Brown. The Wicked Fresh! chat series is a live Q&A for fans.
- Wednesday, Sept. 1: Peter Facinelli – The actor, known for his roles as Dr. Carlisle Cullen in the “Twilight” series and Dr. Cooper on “Nurse Jackie,” will give fans a peek into his life both on and off set and why he is passionate about Save the Whales, among other charities to which he lends his time and financial support.
- Wednesday, Sept. 8: Mandy Gonzalez – Gonzalez portrays Elphaba in the Broadway blockbuster “Wicked,” which has helped launch the Broadway Green Alliance, an industry-wide initiative to reduce the Broadway community’s carbon footprint.
- Wednesday, Sept. 15: Sophie Uliano – The green guru and New York Times’ best-selling author of the “Gorgeously Green” series of books and GorgeouslyGreen.com will talk about her new book “Do It Gorgeously” and her commitment to Canswerlink, and will share advice for creating an earth-friendly life.
- Wednesday, Sept. 22: Stewart+Brown – Fashion designers and entrepreneurs Karen Stewart and Howard Brown, pioneers in the sustainable fashion movement, will share fall fashion tips, how they source fabrics and their perspectives on eco-fashion.
Each Wednesday’s chat will run live for one hour from 8 p.m. to 9 p.m. Eastern Daylight Time, with the exception of Gonzalez’ chat, which will air from 12:30 p.m. to 1:30 p.m. EDT. The chats are open to the general public and questions will be accepted prior to and during the chat session. To participate or submit a question, visit Facebook.com/TomsofMaine.
Dr. Scholl’s gives women a shoe break with Fast Flats
WHITEHOUSE STATION, N.J. Merck Consumer Care on Tuesday announced the launch of Dr. Scholl’s For Her Fast Flats, representing a practical solution for women who need a break from their uncomfortable shoes.
Fast Flats are compact and foldable shoes that fit discreetly in a purse and come with a wristlet for easy storage and portability. A recent survey conducted by Dr. Scholl’s For Her found that 70% of women admitted taking their shoes off after a night out because they were so uncomfortable. And 80% of women surveyed said that when their feet hurt, it affected their mood.
“While women love their stylish shoes, many feel they have to sacrifice comfort to wear them for an entire day or night,” stated Jay Morgan, VP research and development for Dr. Scholl’s. “We know that’s not the case, and we wanted to give women a great solution for their feet. Fast Flats are fashionable and affordable, enabling women to be prepared for the many scenarios they face throughout the day without having to worry about shoe discomfort.”
Fast Flats are available in women’s sizes 5-6, 7-8 and 9-10 at a suggested retail price of $9.99.
Lumene introduces new vitamin C-infused skin care products
NEW YORK Skin care brand Lumene has announced the launch of its latest items: Lumene Vitamin C+ Bright Skin Radiance Nectar and Lumene Vitamin C+ Pure Radiance 24-hour lotion.
These new products are available as of August at CVS and Ulta stores. Until now, vitamin C+ products only have included the artic cloudberry seed oil, but the new vitamin C+ products also include arctic cloudberry nectar. This nectar has detoxifying properties to enhance the effect and help make the skin look brighter and more radiant.
The new Lumene Vitamin C+ Bright Skin Radiance Nectar ($21.99) is to be applied to a clean face before day or night cream. It gently exfoliates, minimizes pores and makes the skin look smooth. The detox properties of cloudberry nectar are designed to help make the skin look brighter and more radiant.
The new Lumene Vitamin C+ Pure Radiance 24 hour lotion ($19.99) is to be applied to a clean face before day or night cream. This lotion is designed to leave a matte surface on the skin. With regular use, it promises to normalize sebum production and helps to reduce the appearance of pores.
Arctic cloudberry seed oil, which has natural antioxidants, protects the skin from stress factors.