Tomorrow’s senior is today’s joint care supplement user
A recent Raymond James Financial commercial, in which the “fastidious librarian Emily Skinner” lives to the “ripe old age of 187” (thanks in part to prudent financial planning), really captures what tomorrow’s senior is going to look like — or at least what he or she will aspire to look like. And judging by the commercial, seniors will look extremely active, playing a ping-pong champ, landing a record-setting bass and setting off on a hang glider into the sunset.
For manufacturers of joint care supplements, this sort of aspirational and active baby boomer will translate into a steady stream of new users. There also will be an increase in interest among the sandwich generation, who soon will become caregivers for their baby boomer parents. “We’re [starting] to see Americans begin to understand preventative care, as well as responsive care,” said Dave Ritterbush, CEO of Joint Juice. “In the case of joint health, traditionally that market has been built by somebody who begins to have knee pain, etc. People now are beginning to understand that you can begin healthy diets and can be taking steps [toward better health] prior to the actual onset of anything.”
Another potential future sales driver of joint care solutions is today’s obese teenagers.
“When you listen to orthopedic specialists present, there is a lot of discussion these days on childhood obesity and overweight adolescence,” noted David Moore, VP consumer sales for Nutramax Labs. The longer time period that excess weight is carried on the body, the more damage is caused to the joints, and at a younger age. “For every pound of weight that you lose, your joint feels as though you lost 5 to 6 pounds,” Moore said. And since proper dieting isn’t working for these teenagers today, they very well may be in the supplement aisle looking for joint care solutions tomorrow.
Daryl Beck joins Emerson
WAYNE, Pa. The Emerson Group recently announced that 37-year industry veteran Daryl Beck has joined the company and will manage the company’s military sales business, as well as call on Walmart.
“Over his career, [Beck] has called on major wholesale and retail accounts, including Walmart, Sam’s, JC Penney, Eckerd Drug, Family Dollar Stores, Fox Meyer and Sally Beauty,” stated Rick Wellinger, Emerson president. “[Beck] has developed a true understanding of the logistical side of Walmart’s business and works closely with replenishment to ensure optimal service levels for our Walmart clients. He is a key contributor to our success at our largest retailer.”
Beck first joined Hynes Sales in 1973. He assumed responsibility for calling on Walmart, which had 225 stores at that time, in 1978. The following year, he was promoted to general manager of Hynes’ Southwest division and held that position until 2008, when Acosta acquired Hynes. Since then, Beck has served as a director for Acosta, continuing to call on Walmart headquarters. He also has called on the Army and Air Force Exchange Service for the past 10 years.
Beck is a graduate of Georgia State University and will continue to live in the Dallas area.
Eboost launches ‘berry’ good energy shot
NEW YORK Eboost on Thursday launched its super berry liquid shot, formulated with a host of vitamins, minerals and antioxidants, including vitamins C, D, B6 and B12, folic acid, niacin, selenium, chromium, zinc and green tea. The 15-calorie beverage also is formulated with nutrient-rich superfruits, including pure extracts of blueberry, blackberry, pomegranate, mango, acai, maqui berry and grapeseed.
The new ready-to-drink energy beverage is available in four flavors — citrus orange, pink lemonade, acai pomegranate and super berry. It’s available as effervescent powder packets, tablets and liquid shot forms at select retailers, including Bed, Bath & Beyond and Duane Reade.