‘Tis the season to be … mobile
WHAT IT MEANS AND WHY IT’S IMPORTANT — For those who doubt that consumers and their smartphones are inseparable when it comes to shopping, think again. Mobile advertising company Verve Wireless conducted research and found that more than half of consumers are using their smartphones when shopping. The timing of the news is especially critical given the holiday shopping season is upon us and, clearly, holiday 2011 is shaping up to be the “tipping point” for mobile commerce.
(THE NEWS: More than half of consumers use their smartphones when shopping. For the full story, click here)
A study conducted across the 1,300 mobile publishers found that more than 60% of consumers are using their smartphones for shopping one or more times each month. Nearly half of those consumers are using their smartphones to look up price information, followed by product information (24%), reviews (14%) and where to buy (14%).
Those retailers who are hesitant to jump aboard the m-commerce bandwagon for fear of reducing in-store traffic may want to reconsider this thinking. In fact, Moira Koch, VP at Maia Strategy Group, wrote in her latest online blog for Drug Store News that shoppers are not yet switching to mobile purchasing. Shoppers are largely using their smartphones to gather product information, compare prices and make decisions.
Those retailers who make an investment in mobile and develop innovative mobile strategies, such as e-coupons and daily deals, will likely reap the benefits of increased customer loyalty and “traction,” Koch suggested.
This is in line with a recent PriceGrabber survey, which found that 39% of consumers have shopping-related apps on their smartphones and 42% plan to download new shopping apps for the holiday shopping season. When asked why they use such apps to help with holiday shopping, more than half said they find the best prices using mobile shopping apps.
Long-time industry vet and honorary Greenwood chairman dies at 69
BOCA RATON, Fla. — Long-time industry veteran Jonathan Stern, 69, passed last month at his home in Boca Raton, Fla., after a one-year battle with pancreatic cancer. Services were held Nov. 13 at Riverside Memorial Chapel in New York.
Stern was credited with building the Keystone Organization into a leading health and beauty sales agency, which merged into Crossmark in 2000. Stern retired two years after the Keystone/Crossmark merger but came out of retirement to serve as an honorary chairman for the Greenwood Group in 2004.
"Jon was a tremendous man, a great friend and a mentor. As a dedicated husband, father, grandfather and as a principled business leader, you’ll be hard pressed to find anyone like him, " Greenwood Group president Patrick O’Leary said. "He touched so many people during his life and we are all better because of him."
Greenwood Group is working with the family to establish a charitable fund, and award, in Jon Stern’s honor, O’Leary said.
Stern is survived by his wife Sandi, daughter Jennifer and sons Daniel and Brian.
Sally Hansen’s newest lip care product marries moisturizing primer, color and shine
NEW YORK — Sally Hansen, a Coty beauty brand, is looking to make lips oh-so-kissable this spring with its new Moisture Twist 2-in-1 Primer + Color lip care.
This next generation of lip wear features a combination of two formulas and a marbleized complex that locks in color and promises to leave lips up to 30% more moisturized. It is infused with antioxidants and Moroccan Argan oil.
The new Moisture Twist 2-in-1 Primer + Color comes in 10 different shades and is priced at $4.99 each.