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TIGI names champion gymnast Nastia Liukin brand spokeswoman

BY Antoinette Alexander

LEWISVILLE, Texas — TIGI Haircare — whose brands include Bed Head, Catwalk, Rockaholic and TIGI Cosmetics — has tapped gymnastic medalist Nastia Liukin to be its newest spokeswoman.

TIGI will embark on a multiyear deal with Liukin, involving her in many facets of the brand, including campaign advertising, social media, consumer promotions and appearances, as well as a co-branded product line.

“At TIGI, our business is built on our dedication to hairdressing, but we thrive on being different, and our culture is disruptive and progressive. We develop and specialize in products and tools that encourage creativity, expression and individuality —traits that Nastia Liukin embodies. It’s rare that you find a spokesmodel or partner for your brand that truly believes in your products. Her undeniable beauty, style and passion for life make her a perfect personality for our brands,” stated Vince Davis, general manager for TIGI North America. “TIGI looks forward to our partnership with Nastia.”

Born in Russia, Liukin began her gymnastic career at the age of 6 years old. As the daughter of two gymnasts who each earned world champion titles in their careers and who became gymnastics coaches themselves, it was only natural that Liukin found herself in the gym from a very young age. She was an elite gymnast by the time she was 12 years old. Specializing in the vault and balance beam, Liukin joined the ranks of Mary Lou Retton and Shannon Miller as the only American gymnast to win five medals in the 2008 Beijing games.

Beyond the chalk, Liukin has a passion for acting and modeling. In addition to television and radio interviews, she has also been featured in a number of international and national advertising campaigns. She made a cameo appearance on the television show “Gossip Girl,” as well as a small role in the gymnastics-themed movie “Stick It.”

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HHS: 47 million women to gain greater access to preventive services beginning Aug. 1

BY Michael Johnsen

WASHINGTON — As many as 47 million women will be gaining greater control over their health care and access to eight new prevention-related healthcare services without paying more out of their own pocket beginning Aug. 1, Health and Human Services secretary Kathleen Sebelius announced Tuesday.

“This law puts women and their doctors, not insurance companies or the government, in charge of healthcare decisions," Sebelius stated, citing regulations going into effect under the Patient Protection and Affordable Care Act.

According to HHS, prior to this, insurance companies were not required to cover these preventive services for women at all under their health plans, while some women had to pay deductibles or copays for the care they needed to stay healthy. The new rules in the healthcare law requiring coverage of these services take effect at the next renewal date — on or after Aug. 1 — for most health insurance plans.

The eight new prevention-related services are:

  • Well-woman visits;

  • Gestational diabetes screening that helps protect pregnant women from one of the most serious pregnancy-related diseases;

  • Domestic and interpersonal violence screening and counseling;

  • FDA-approved contraceptive methods, and contraceptive education and counseling;

  • Breast-feeding support, supplies and counseling;

  • HPV DNA testing, for women 30 years and older;

  • Sexually transmitted infections counseling; and

  • HIV screening and counseling.

Group health plans and issuers that have maintained grandfathered status are not required to cover these services. In addition, certain nonprofit religious organizations, such as churches and schools, are not required to cover these services.

Health services already provided under the healthcare law include folic acid supplements for women who may become pregnant, hepatitis B screening for pregnant women and anemia screening for pregnant women.

Approximately 24.7 million women with Medicare used at least one free preventive service in 2011, HHS reported, including the new annual wellness visit.


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RxAlly names chief information officer

BY Allison Cerra

LEESBURG, Va. — RxAlly continues to expand its leadership team with the appointment of a new chief information officer.

The alliance said Michaek Groh, a trained pharmacist, will assume leadership over the company’s technology and data initiatives and will leverage his vast experience and specialty in pharmacy technology to oversee the technological underpinning that will link the RxAlly performance network. Most recently, Groh served as CIO for ExcelleRx, a Philadelphia-based national hospice pharmacy and medication therapy management company.

"Mike Groh is a significantly important addition to the RxAlly team, as we continue to develop our interoperable technology platform," RxAlly CEO Bruce Roberts said. "His track record of success and breadth of expertise in pharmacy technology and data initiatives will be critical to this endeavor."


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