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Tiger picks personal name-brand flavors in Gatorade deal

BY Allison Cerra

CHICAGO Golfers can’t get a swing like Tiger Woods, but they can swig like him, due to the introduction of his sports drink, the Associated Press reported Tuesday.

The world’s No. 1 golfer signed a licensing agreement with beverage company Gatorade. By March, AP said, the company will introduce “Gatorade Tiger” in March, with more products to follow.

The beverages, sponsored and used by athletes, are used for hydration during intense activity. Several athletes, including Michael Jordan and NFL quarterback Peyton Manning have endorsed the products, though none of them had licensing agreements with the PepsiCo subsidiary.

Terms of the deal were not disclosed, although Golfweek magazine reported last month the contract would span over five years and could pay Woods as much as $100 million, moving him closer to the $1 billion mark in career endorsements.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

Woods personally selected the flavors for his line, which will be available in a cherry blend, citrus blend and grape.

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Chocolate factory adds 500 new jobs

BY Tara Smith

STRATHAM, N.H. Lindt USA’s 300,000-square-foot addition to its national headquarters and production facility will add 500 jobs to New Hampshire’s economy, making it the “sweetest,” if not the “chocolatiest” state in the nation, said Gov. John Lynch after the ribbon cutting ceremony Thursday.

The company produces its Lindor Truffle collection at the facility—about 7 million truffles are made daily—and soon will produce bars, as well. The expansion project comes during major growth in the premium chocolate market.

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NCA to move All Candy Expo to spring starting in 2008

BY Tara Smith

VIENNA, Va. Following the success of a successful fall 2007 show, the National Confectioners Association, sponsor of the All Candy Expo, announced Monday that the dates of the 2008 expo will be move to May 20 to May 22.

The move follows research that confirmed more than 75 percent of the expo’s current exhibitors agreed that the spring dates would give them additional opportunities in the marketplace. “Predominantly speaking, the spring dates let buyer attendees take advantage of earlier buying cycles while many confectionery and snack exhibitors are afforded an extended selling timeline for the year,” said NCA President Larry Graham.

The expo, billed as the largest confectionery, cookie and snack show in the Americas, touts exhibitor participation up by 12 percent and a floor plan that grew 9 percent from 2006. Graham expects the All Candy Expo to continue to grow in the coming year, stating that the show will add more than 130 exhibiting companies.

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