Tiger Balm sweepstakes draws 30,000 entries
HAYWARD, Calif. — Prince of Peace Enterprises on Tuesday announced the winners of a sweepstakes the company launched for its Tiger Balm brand.
The Tiger Balm sweepstakes ran from Sept. 8, 2011 through Dec. 30, 2011 and offered entrants the opportunity to win a trip to Maui, an Apple iPad, or 1-of-3 Apple iPod nanos.
“The Tiger Balm sweepstakes was an overwhelming success with more than 30,000 qualified entries,” said Kenneth Yeung, president Prince of Peace Enterprises. “We thank everybody who took the time to enter, and congratulate the winners.”
Mark Wahlberg, GNC team on Marked sports nutrition line
PITTSBURGH — GNC on Wednesday announced its partnership with actor/producer Mark Wahlberg on the launch of Marked, a new nutritional supplement line designed to meet the demanding lifestyles of fitness consumers.
"I’m excited to join forces with GNC, a brand I trust for quality and integrity, to develop the Marked products," Wahlberg said. "I attribute much of my own success to my dedication to living healthy and fit, so it is important for me to create products that will help motivate others to pursue their own personal wellness goals."
The Marked line — consisting of seven sports and active nutrition products — was designed by GNC scientists and wellness experts in partnership with Wahlberg.
"I have known Mark for several years and during that time period I have been impressed by Mark’s continued personal efforts in regards to maintaining a healthy lifestyle," GNC president and CEO Joe Fortunato said. "This also represents a unique strategy for us as we introduce this comprehensive line of leading nutritional products that will be available through various channels of distribution in the U.S. and overseas."
Marked will launch in GNC stores and on GNC.com, and is expected to be widely available through other leading retailers. A portion of all sales are being donated to the Mark Wahlberg Youth Foundation, whose mission is to improve the quality of life for inner city youth.
"Our new partnership with Mark Wahlberg is a natural fit given our shared commitment to ‘living well’," added Tom Dowd, GNC EVP, general manager and chief merchandising officer. "We are pleased that Marked will also help contribute to a great resource for inner city youth and look forward to growing this brand with the combined marketing resources of GNC and Mark Wahlberg behind it."
As part of this partnership, Wahlberg will serve as the leading brand ambassador and will drive the marketing approach for the Marked product line. Wahlberg also will appear at GNC stores at various locations across the United States throughout 2012.
Magnacca, CHPA discuss OTC’s role
BONITA SPRINGS, Fla. — Two weeks before the Food and Drug Administration met on expanding the switch paradigm, attendees of the Consumer Healthcare Products Association’s Annual Executive Conference discussed how over-the-counter medicines can help shape health care as part of a panel featuring Joe Magnacca, Walgreens president of daily living products and solutions.
Walgreens has been a prominent architect in re-engineering the retail pharmacy experience in the past year through its flagship stores in New York and Chicago. A key piece of that is increasing customer/pharmacist engagement over all health topics. “We do everything we can to allow the pharmacist to practice at the highest level of their degree,” Magnacca said.
That’s the potential game changer for the self-care space: to recast retail pharmacy as a destination for health-and-wellness solutions on top of its role in supplying acute care remedies and servicing as a prescription depot.